Understory ADvertising Terms
1. Introduction
1.1 These Terms & Conditions govern the relationship between Understory.com A/S ("Understory") and its customers ("Customer") regarding the provision of digital marketing services.
1.2 By accepting these Terms & Conditions within Understory’s platform, the Customer agrees to the terms outlined below.
2. Services
2.1 Understory provides digital marketing services, including but not limited to campaign setup, planning, execution, optimization, and reporting across various advertising platforms.
2.2 Understory will have access to the Customer’s advertising accounts and marketing materials (e.g., images, videos, existing advertisements) as required to perform the services effectively.
2.3 The Customer is responsible for setting and managing its advertising budget. Understory may provide budget recommendations, but final decisions rest with the Customer.
3. Payment & Pricing
3.1 The Customer agrees to pay a fixed monthly fee of €249 per month for the management of their marketing services, plus their chosen marketing spend.
3.2 Certain Customers may have customized pricing structures beyond the standard plan, which will be outlined in their individual agreement with Understory. In cases of conflict, the individual agreement takes precedence over these Terms & Conditions.
3.3 Understory charges the Customer’s selected payment method automatically at the beginning of each billing cycle.
3.4 The Customer is responsible for any additional advertising spend beyond the fixed monthly fee, which will be charged directly by the advertising platforms used.
3.5 Failure to make timely payments may result in the suspension of services.
4. Commitment & Cancellation
4.1 To provide the best conditions for performance optimization, the Customer commits to a minimum engagement period of two (2) months. This period ensures that sufficient time is allocated for learning, testing, and improving campaign performance.
4.2 After the initial 2-month period, the subscription can be stopped at the end of the current billig period but no earlier than after the period set out in 4.1.
4.3 Understory reserves the right, at its sole discretion, to suspend or terminate the agreement immediately if the Customer breaches these Terms & Conditions, misuses the services, fails to comply with applicable laws or platform policies, or if Understory reasonably determines that the Customer's actions may expose Understory, its partners, or advertising platforms to legal, financial, reputational, or operational risk.
4.4 Money-Back Guarantee: The initial 60-day period commences on the date of the Customer's first payment under these Terms & Conditions. If the Customer is not satisfied with the services after the initial 60-day period, the Customer may request a full refund of all fees paid under these Terms & Conditions, provided that:
(a) the Customer has maintained a minimum advertising spend of €800 (or local currency equivalent) across the initial 60-day period;
(b) the Customer has fulfilled all other obligations under these Terms & Conditions, including timely provision of required marketing materials and access to advertising accounts;
(c) the Customer has not materially obstructed or delayed campaign execution; and
(d) the refund request is submitted in writing within fourteen (14) days of the end of the initial 60-day period.
Upon approval of a refund request, all fees charged under these Terms & Conditions to date, including any fees billed after the initial 60-day period, will be refunded and the subscription will be terminated.
Advertising spend paid directly to third-party platforms is non-refundable. If the minimum advertising spend threshold in (a) is not met, fees paid under these Terms & Conditions are non-refundable.
5. Liability & Performance Disclaimer
5.1 Understory will use its expertise to optimize and manage advertising campaigns to the best of its ability. However, advertising performance depends on multiple factors, including platform algorithms, market conditions, and audience behavior, and Understory is not liable in any way based on performance or any other direct og indirect causes of the advertising.
5.2 Understory does not guarantee specific results, including revenue, lead generation, or conversion rates, but will strive to achieve the best possible outcome for the Customer.
5.3 Understory will provide services in a professional manner and in compliance with applicable laws.
5.4 Understory is not responsible for indirect losses, including but not limited to lost revenue, missed opportunities, or platform-related disruptions.
5.5 Attribution of revenue is done according to best practices, following, to the degree applicable, recommendations and standards from the ad platform(s).
6. Ownership & Data Usage
6.1 The Customer retains ownership of all advertising accounts and materials provided to Understory.
6.2 Understory may use anonymized performance data for reporting and optimization purposes.
6.3 No longer active.
7. Force Majeure
7.1 Understory shall not be held liable for any failure or delay in performing its obligations due to circumstances beyond its reasonable control. This includes but is not limited to natural disasters, war, labor disputes, government restrictions, cyberattacks, third-party service failures, or changes in advertising platform policies that impact service delivery.
7.2 If such an event occurs, Understory will make reasonable efforts to mitigate the impact and resume service as soon as possible.
8. Modifications to Terms
8.1 Understory reserves the right to update these Terms & Conditions at any time. Customers will be notified of significant changes.
8.2 Continued use of Understory’s services after modifications implies acceptance of the updated Terms & Conditions.