Understory Marketing
The marketing team you always wanted
From getting found to getting booked and bringing guests back, we run your marketing for you, with a team that only works with experience businesses.
Turn visitors into bookings
Fast, booking-first pages built for experience businesses, so you keep the full price, the guest data, and the relationship.
Optimized for bookings
Quick and easy to edit yourself
Multi-language sites to reach international guests
Become less dependent on marketplaces (e.g., Viator)
From €69/month (including hosting, maintenance, security updates, etc.)
Turn empty spots into bookings - automatically
Automatic Facebook and Instagram ads that promote the experiences you still need to fill.
No marketing experience needed
Automated, but never out of your control
Get live updates on your ad performance
Built from thousands of ads run for experience businesses
Customers are searching for your experience right now
Google Ads puts your experience in front of people at the exact moment they're searching for it.
No marketing experience needed
Results in your first month
Automated, but never out of your control
We handle your ads from start to finish
Built from thousands of ads run for experience businesses
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Build trust, automatically.
Take review collection off your to-do list. Automatically ask guests for reviews by email and give future guests more confidence to book.
Automatic e-mail sent after every experience
Use the reviews on your website or in your ads
No time-consuming manual follow-up needed
Build trust for the next guest
All your reviews collected in one place
More channels. More chances to be found.
Connect to Tripadvisor, Viator, and GetYourGuide to reach guests who are already looking to book. You only pay commission when they book, helping you get bookings you might otherwise miss.
Catch demand you'd otherwise lose
Only pay commission when booked
One connection, multiple marketplaces
Your calendar is always up to date across platforms.
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Everything you need to get more bookings
Your Google Ads help new guests find you when they’re already searching.
Your website turns that interest into direct bookings. Your reviews build the trust that helps more guests choose you. Your Meta Ads build awareness and help fill up the last empty spots. Your marketplaces help you catch demand you might otherwise miss. And your email marketing brings past guests back for another booking or gift card.
It’s all connected through Understory, so every channel supports the same goal: more bookings.
1000+ experience businesses trust Understory
Loved by Martina, Rikke, Kristine and many more
When marketing starts to work
How Understory helped Rikke reach more people and sell more workshops.
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3X growth in just one year
With Understory helping make the growth possible.
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From idea to experience in no time
Understory helped Kristine go from setup to selling in just a few days.
For those of you who like numbers
you invest.
Average return from Meta Ads across our customers
average increase in bookings through Meta Ads
average increase in revenue through Meta Ads
Support
You're Never alone
Marketing can feel like one more thing on top of running your business. That's exactly why we're here.
Expert support in your own language, whenever you need it
Get help in seconds, over email or chat
Unlimited support, no matter your plan
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FAQ
Answers to your questions
Do I need to use all the services?
No. You can start with the service that makes the biggest difference for you right now, and add more later. We’ll help you figure out where it makes the most sense to start.
Do these services actually work together?
Yes. They all use your Understory booking data, so your website, ads, reviews, marketplaces, and emails can work together instead of operating separately.
How is Understory different from an agency or freelancer?
We only work with experience businesses, so everything we do is built around businesses like yours. And because we’ve specialized the process, we can offer it at a fraction of the cost of a traditional agency or freelancer.
Do I need to already be an Understory customer?
Yes. Understory Marketing is built on top of your existing Understory account, so your bookings, guest data, and marketing stay connected in one system.
Do I need marketing experience?
No. We set everything up for you, and our team guides you along the way with advice on what makes the most sense for your business.
How much does this cost?
You only pay for the services you choose. Pricing varies by service, and you can visit each service page to see the exact price before getting started.
Is there a long-term contract?
No. We're not fans of locking you in. Most of our services run month to month, so you can cancel whenever you need to. A couple of services - e.g., Meta Ads and websites - have a minimum period to get started. You'll always see it clearly on the service page before you commit to anything.
How do I get started?
Choose the service you want to start with, and we’ll guide you from there. Some services move fast. Ads can often go live within days, while a new website takes a little longer to build properly.