Reviews
Your great experiences deserve great reviews
Turn happy guests into reviews with automatic emails after every experience, without adding another task to your to-do list.
Collect reviews automatically
Build trust with future guests
Know what guests keep talking about
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You know reviews are important, but…
… asking for them is easy to forget.
Your guests had a great time, you meant to follow up, then the day got busy.
Without reviews, future guests have less proof that your experience is worth booking, and you miss the chance to learn what guests love and what could be better.
Understory asks automatically after each experience, so you don’t have to remember.
Reviews
Collect them. Show them. Learn from them.
Collect reviews
automatically
No copying emails. No remembering to follow up.
After an experience ends, Understory automatically emails the person who booked and asks for a review. You decide when the email goes out.
Put your reviews in the spotlight
Your storefront shows your average score and review count, so future guests get a little extra confidence before they book.
With Collect & Share, you can also automatically collect reviews on Google. New reviews will also appear automatically on your Understory Website.
Find the patterns behind the stars
Your reviews tell you more than whether guests had a good time. See what they mention most, what they love, and where there’s room to make the experience even better.
How it works
From amazing experiences to amazing reviews
Step 1
Your experience happens.
Guests laugh, learn, explore, taste, paddle, climb. Whatever it is you do best.
Step 2
Understory automatically asks for the review.
After each experience, Understory automatically sends an email asking for a review, branded with your logo and colors.
Step 3
The reviews roll in.
See what guests are saying, how you’re rated, and how your review emails are performing. You can see your reviews in Understory or on Google, depending on your plan.
Step 4
Put your reviews to work.
Use them on your website. Use them in your ads. Or just read them on a random Tuesday and remember why you started.
Pricing
Start collecting reviews for free
Free
€0
Includes:
Automatically collect unlimited reviews in Understory
See your average rating and every review
Show your rating on your storefront
Export your reviews as a CSV
Collect and share
€39
/ monthly
Everything in free plus:
Collect reviews on Google
See the topics guests mention most
Add new reviews to your Understory website automatically
Your guests want to say something nice
Give them somewhere to say it. Understory collects your reviews, so you can spend less time following up and more time creating great experiences.
No manual follow-up
Build trust with future guests
Know what guests keep talking about
FAQs
Answers to your questions
Will the reviews show up on my website?
Yes. With an Understory Website and the Collect & Share plan, new reviews are added to your website automatically.
Can I collect reviews on Google?
Yes. Collecting reviews on Google is included in the Collect & Share plan. Understory sends guests to your Google Business Profile to leave their review there.
Where can I see my reviews?
You can see all reviews collected in Understory. Google Reviews stay on Google.
Can I choose which experiences collect reviews?
Yes. You can turn review emails on or off for individual experiences. New experiences are included automatically.
Can I choose when review emails are sent?
Yes. The default is one day after the experience ends, but you can change the timing in your settings.
Can I use the reviews in my marketing?
Yes. You can use the reviews you collect in your marketing and on your website to show future guests what others loved about your experience.
Can I edit the review email?
Not at the moment. The wording can’t be edited, but the email is branded with your logo and brand colors.
Can I export my reviews?
Yes. You can export your collected reviews as a CSV file on both plans.
What happens if I cancel my Collect & Share plan?
You’ll still collect reviews in Understory.
Review collection emails for Google will stop, and your latest reviews will no longer appear on your Understory website. You’ll also lose access to the overview of the themes your guests mention most in their reviews.