The All-in-one tool for experience businesses

More than 900 experience businesses use Understory to create, promote, and manage their experiences. From bookings to payments to marketing, everything you need is all in one place.

Simplify bookings and sell more tickets

Turn visitors into paying guests with a smooth booking flow. Make selling tickets easy by offering flexible options, such as kid and adult pricing. Want to boost your revenue? Pass the booking fee to guests or build it into your price.

Managing bookings has never been this easy

No more digging through bookings – find what you need in seconds. Quickly reschedule dates, adjust ticket counts, or offer partial refunds – all in just a few clicks.

Sell more with our easy-to-use marketing tools

Put your marketing on autopilot with our built-in tools that bring in more guests. Run targeted ads, connect with popular marketplaces, and send automated email campaigns. Create custom discount codes to boost sales and find out what works with our tracking tools.

Better communication – happier guests

Send messages, confirmations, and reminders in seconds and make sure your guests get the right info in their language with automatic translations. Clear, effortless communication – without the extra work.

Fast and flexible payment solution

Get paid directly – no middlemen, no delays. Offer guests multiple payment options like PayPal and MobilePay, and pass booking fees to increase income, while VAT is handled automatically. Simple, seamless, stress-free.

Boost sales with gift cards

Sell digital gift cards and get paid instantly, creating a financial buffer for the offseason. Manage everything from the back office – adjust balances, redeem with ease, or disable gift cards when needed.

A smarter way to plan and manage events

Managing experiences doesn’t have to be complicated. Plan one-time, recurring, or private events with ease – all from one organized calendar. With smart filters and unlimited team access at no extra cost, staying on top of bookings has never been simpler.

Turn visitors into guests with a custom online store

Easily create an online store that reflects your brand with custom colors, fonts, and images. Showcase upcoming events with an embedded calendar, let guests browse in their language with automatic translations, and help them find the perfect experience using smart filters.

Make smarter decisions with data-driven insights

Track sales, orders, and customer data all in one dashboard. Need deeper insights? Request custom reports on bookings, transactions, and gift cards to get the data that matters most to your business.

Talk, chat & search - get help your way

Get fast, reliable support however it suits you. Talk to a person from our support team for expert guidance, chat with our AI assistant for instant answers, or search our Help Center for step-by-step solutions.

Connect your favorite tools

Understory works with the tools you already use, simplifying bookings, finances, and schedules. Automatically transfer payments and invoices directly to e-conomic, promote your experiences on top marketplaces like Truestory, and connect your Understory calendar with your personal calendar.

Get answers to your questions

What exactly does Understory do?

Over 900 experience businesses – from tour guides to tasting classes – use Understory to boost bookings and revenue, save hours on admin, and deliver seamless guest experiences. Our all-in-one system handles bookings, payments, and marketing, so you can spend less time behind a screen and more time doing what you love – while growing your business.

How much does it cost?

You can get started for €1 for the first month. Our pricing’s built to fit experience businesses of all sizes, with flexible plans that grow with you. No hidden fees, no long-term commitments – just the tools you need to run your business.
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Explore our pricing plans here.

Which website systems does Understory work with?

Understory works with any website. You can add a booking link or a simple booking calendar to your site — no coding needed. If you use WordPress, there’s an easy built-in way to connect Understory.

Will this help me get more bookings?

Definitely. Businesses that use Understory get 10% more bookings on average thanks to the built-in marketing tools, a smooth booking flow, and automated guest communication – without extra work on your end.

How is Understory different from other booking systems?

Understory is more than just a booking tool – it’s your all-in-one solution to create, manage, and sell experiences. Unlike other systems, it handles everything from bookings and secure payments to automated guest emails and built-in marketing tools – all in one easy-to-use system designed specifically for experience businesses. No more switching between tools or manually following up with guests. Plus, it’s simple for your guests to book and pay in just a few clicks, making their experience seamless from start to finish.

What payment solutions can I offer my guests?

Your guests can pay with standard payment cards, Apple Pay, Google Pay, MobilePay, PayPal and iDeal.

How quickly can I get started with Understory?

Getting started with Understory is easy. First, you have to create an experience. Second, pick the dates your experience is available. Third, you have to connect to Stripe to accept payments. Finally, share your booking link on your website, social media, or directly with customers. All of this can be done in less than 1 day, and then you can start taking bookings right away.

Can I use Understory on my phone?

Yes! Understory works smoothly on your phone, so you can manage bookings, update your calendar, and message guests from anywhere – whether you’re on the go, or right in the middle of an experience.

What if I find out that Understory is not the right fit?

No problem! You can get started for €1 for the first month, and if Understory isn’t the right fit, you can cancel anytime – no long-term commitments, no cancellation fees. We’re here to help you find what works best for your business.