THE ONLY TOOL YOU NEED TO SELL EXPERIENCES
What type of experience business do you have?
See how Understory works
Get a better booking page in 15 seconds
WHY USE UNDERSTORY?
Everything you need in one tool
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Experiences & Events
Easily create new experiences with our intuitive system. Schedule event dates, message your guests, and cancel if needed – all from one place.
Guest Experience
Offer your guests a simple and seamless booking experience. Let them explore your offerings, check available dates, and book their spot effortlessly.
Booking Details
Stay in full control of your bookings with all the details in one place. Both you and your guests can manage bookings easily, with automatic refunds for cancellations.
Calendar View
Keep everything organized with our calendar page, giving you a clear overview of all your upcoming events. Use the filters to customize your view and find exactly what you’re looking for in no time.
Dashboard overview
Get a clear overview of your business with key sales insights. Filter by experience or time period to quickly find the details you’re looking for.
Get answers to your questions
Over 900 experience businesses – from tour guides to tasting classes – use Understory to boost bookings and revenue, save hours on admin, and deliver seamless guest experiences. Our all-in-one system handles bookings, payments, and marketing, so you can spend less time behind a screen and more time doing what you love – while growing your business.
You can get started for €1 for the first month. Our pricing’s built to fit experience businesses of all sizes, with flexible plans that grow with you. No hidden fees, no long-term commitments – just the tools you need to run your business.
Understory works with any website. You can add a booking link or a simple booking calendar to your site — no coding needed. If you use WordPress, there’s an easy built-in way to connect Understory.
Definitely. Businesses that use Understory get 10% more bookings on average thanks to the built-in marketing tools, a smooth booking flow, and automated guest communication – without extra work on your end.
Understory is more than just a booking tool – it’s your all-in-one solution to create, manage, and sell experiences. Unlike other systems, it handles everything from bookings and secure payments to automated guest emails and built-in marketing tools – all in one easy-to-use system designed specifically for experience businesses. No more switching between tools or manually following up with guests. Plus, it’s simple for your guests to book and pay in just a few clicks, making their experience seamless from start to finish.
Your guests can pay with standard payment cards, Apple Pay, Google Pay, MobilePay, PayPal and iDeal.
Getting started with Understory is easy. First, you have to create an experience. Second, pick the dates your experience is available. Third, you have to connect to Stripe to accept payments. Finally, share your booking link on your website, social media, or directly with customers. All of this can be done in less than 1 day, and then you can start taking bookings right away.
Yes! Understory works smoothly on your phone, so you can manage bookings, update your calendar, and message guests from anywhere – whether you’re on the go, or right in the middle of an experience.
No problem! You can get started for €1 for the first month, and if Understory isn’t the right fit, you can cancel anytime – no long-term commitments, no cancellation fees. We’re here to help you find what works best for your business.
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