For workshops, classes, tours, & events
Finally, a better way to run and grow your experience business
You're great at what you do. Your booking system shouldn't be holding you back.
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Start taking bookings today
Cancel anytime
Switch in under a day
Start taking bookings today
Cancel anytime
Switch in under a day
Trusted by 900+ experience businesss across Europe
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Admin work is stealing time from what you do best
A skill worth teaching, a place worth exploring, an experience worth creating.
But somewhere between the dream and the daily reality, the admin work took over.
If you're spending hours confirming bookings, chasing no-shows, and trying to figure out how to get more guests through the door, you're not alone.
There's a better way.
The Understory Impact
21%
more bookings on average within the first year
30%
bigger revenue on average within the first year
90%
of hosts still use Understory after a year
Meet Understory
The booking system for people who hate wasting time in systems
Run operations without the overwhelm
Get all your bookings in one place – whether guests book through your website, phone, or social media. Spend less time emailing back and forth with guests. Send automatic confirmations and reminders without lifting a finger.
All bookings in one place
Automated guest communication
Schedule recurring events
Coordinate with your team
Access Understory from anywhere with mobile
Fill your calendar with marketing that actually works
Understory Grow runs your ads automatically and shows you exactly which marketing efforts are bringing in bookings. No more throwing money at Facebook ads and hoping something sticks.
No effort or marketing experience needed
Get live updates on your ad performance
Automated, but never out of your control
Built from thousands of ads run for experience businesses
We handle your advertising from start to finish
Experiences that get booked again and again
Make a professional first impression with booking pages that match your brand. Give guests a smooth, intuitive booking flow from first click to confirmation. Let them pay however they want – cards, Apple Pay, MobilePay, PayPal.
Customized booking pages
Add multiple payment methods
Get paid right away
Automated translations
Offer separate booking pages for companies and individuals
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How it works
Get ready for more bookings in three steps
Step 1
Set up your experience
Add your experiences, set your prices, and make the booking page yours – with your colors, fonts, and images.
Step 2
Start taking bookings
Your booking page goes live. Guests can book and pay online, and confirmations are sent automatically. You're up and running.
Step 3
Grow with confidence
Track your performance. Run automated ads. Add team members. Scale without switching systems again in two years.
Try Understory for free
Start your free trial with full access and your first 50 bookings free. Then decide if it’s right for your business.
Cancel anytime
No credit card required
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Complete booking system
All bookings in one place, automated confirmations, recurring events
Unlimited users
Invite your whole team, no per-seat fees
Marketing tools
Automated ads, performance tracking, promo codes
Full customer support
Access to our support team 7 days a week
Understory Grow
Invest €1 and get €5.3 in return
Launch Instagram & Facebook ads
Attract guests
Turn clicks into bookings
The easy way to get more bookings starts here. We're reopening our improved marketing solution in early 2026. Join the waitlist today. Limited spots.
Thanks for joining the waitlist we’ll keep you posted
Get a better booking page in 15 seconds
Thanks for joining the waitlist we’ll keep you posted
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Jacob Lassen
CEO & surf instructor
"Understory isn’t just a great system – it’s backed by a team that shares our passion for creating experiences. Understory saves us time and keeps our guests happier. It’s a win-win!"
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Gustav Johansson
Founder
"We had an amazing experience using Understory and can recommend it to anyone thinking about selling classes, events, or experiences! The staff is also wonderful."
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Vibeke Schwerin
Director
"We had a hard time reaching our sales targets. The last 15% was always missing. Understory solved this challenge effortlessly and precisely for us. Every morning, we looked forward to checking the day’s ticket sales."
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Lise Juhl Hansen
Tour- & event manager
"Understory is easy to use and very flexible to work in. It provides us with a lot of opportunities that we did not have in our previous booking systems. The transition from the previous system was seamless."
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Rikke Jensen
Owner & founder
“I'm so impressed with Understory! It works seamlessly with our website, providing an intuitive booking system for our guests. But it also works like a dream for us, minimizing our administration time while getting more bookings.”
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Emil Cicoletti
Head of Sales
"We are super happy to work with Understory. At Sightseeing RIDE we want to do things in a new way and offer our guests unique experiences on the water. Working with Understory gives us an innovative, fast, and user friendly operating system."
Integrations
Works with what you already use
Connect with your accounting tool, popular marketplaces for visibility, and your personal calendar for scheduling. Understory integrates seamlessly within your existing tools.
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Ready to get your time back?
Join 900+ businesses using Understory to run smoother operations, reach more guests, and grow.
Try Understory for free. Cancel anytime.
Support when you need it
Works with any website
Switch in one day
FAQs
Here to help
What exactly does Understory do?
Over 900 experience businesses – from tour guides to tasting classes – use Understory to boost bookings and revenue, save hours on admin, and deliver seamless guest experiences.
Our all-in-one system handles bookings, payments, and marketing, so you can spend less time behind a screen and more time doing what you love – while growing your business.
How much does it cost?
You can get started for free. Our pricing’s built to fit experience businesses of all sizes, with flexible plans that grow with you. No hidden fees, no long-term commitments – just the tools you need to run your business.
Explore our pricing plans.
Which website systems does Understory work with?
Understory works with any website. You can add a booking link or a simple booking calendar to your site — no coding needed.
If you use WordPress, there’s an easy built-in way to connect Understory.
Will this help me get more bookings?
Definitely.
Businesses that use Understory get 20% more bookings on average within the first year thanks to the built-in marketing tools, a smooth booking flow, and automated guest communication – without extra work on your end.
How is Understory different from other booking systems?
Understory is more than just a booking tool – it’s your all-in-one solution to create, manage, and sell experiences.
Unlike other systems, it handles everything from bookings and secure payments to automated guest emails and built-in marketing tools – all in one easy-to-use system designed specifically for experience businesses.
No more switching between tools or manually following up with guests.
Plus, it’s simple for your guests to book and pay in just a few clicks, making their experience seamless from start to finish.
What payment solutions can I offer my guests?
Your guests can pay with standard payment cards, Apple Pay, Google Pay, MobilePay, PayPal and iDeal.
How quickly can I get started with Understory?
Getting started with Understory is easy.
First, you have to create an experience. Second, pick the dates your experience is available. Third, you have to connect to Stripe to accept payments. Finally, share your booking link on your website, social media, or directly with customers.
All of this can be done in less than 1 day, and then you can start taking bookings right away.
Can I use Understory on my phone?
Yes!
Understory works smoothly on your phone, so you can manage bookings, update your calendar, and message guests from anywhere – whether you’re on the go, or right in the middle of an experience.
What if I find out that Understory is not the right fit?
No problem!
You can get started for free, and if Understory isn’t the right fit, you can cancel anytime – no long-term commitments, no cancellation fees.
We’re here to help you find what works best for your business.
