About Understory

Serving the underserved

For too long we have seen an ecosystem of experience makers being overlooked and held back. We've experienced this after working in the experience industry for more than 10 years, and now we want to change that.

We’re here to help the community of experience creators grow, thrive and connect.

We make it happen with a powerful, easy-to-use platform built on insights from +2.000 experience businesses.

Understory gives you all the tools you need to run an experience business: From creation to management and growth, you’ll have everything you need to turn passion into profit.

global ambitions - danish foundation

At our offices in Aarhus and Copenhagen, you’ll find 40 talented (and genuinely nice) people working together toward one goal:

To develop a software that will redefine how experiences are created, promoted, and sold in a fast-growing global market.

stories > stuff

At Understory, we’re on a mission to move beyond a world lived through screens. We believe real-life experiences bring us back to what matters: being present and human.

By empowering those who create meaningful experiences, we aim to shift focus from materialism to connection – where shared moments and stories mean more than stuff.

Join Our Team at Understory

We're always on the lookout for passionate individuals to grow with us! At Understory, we believe in creating meaningful experiences and building something extraordinary together. Ready to be part of our journey?

Reach out - we’d love to hear from you!

Creating
a better
experience

Serving the underserved

global ambitions - danish foundation

stories > stuff

Join Our Team at Understory

For a world of more
meaningful experiences.

Creating a better experience

Serving the underserved

global ambitions - danish foundation

stories > stuff

Join Our Team at Understory

For a world of moremeaningful experiences.

Creating
a better
experience

For a world of more
meaningful experiences.