Watch a demo

Your booking system shouldn't be your biggest obstacle

Watch how Understory helps experience businesses turn website visitors into guests, automate admin work, and finally get paid on time.

Video thumbnail

900+ experience businesses already trust Understory

Jacob Lassen

CEO & surf instructor

"Understory isn’t just a great system – it’s backed by a team that shares our passion for creating experiences. Understory saves us time and keeps our guests happier. It’s a win-win!"

Gustav Johansson

Founder

"We had an amazing experience using Understory and can recommend it to anyone thinking about selling classes, events, or experiences! The staff is also wonderful."

Vibeke Schwerin

Director

"We had a hard time reaching our sales targets. The last 15% was always missing. Understory solved this challenge effortlessly and precisely for us. Every morning, we looked forward to checking the day’s ticket sales."

Lise Juhl Hansen

Tour- & event manager

"Understory is easy to use and very flexible to work in. It provides us with a lot of opportunities that we did not have in our previous booking systems. The transition from the previous system was seamless."

Rikke Jensen

Owner & founder

“I'm so impressed with Understory! It works seamlessly with our website, providing an intuitive booking system for our guests. But it also works like a dream for us, minimizing our administration time while getting more bookings.”

Sune Urth

Head of Communication and Education

"From an operations perspective, working with Bloom has been a very smooth process. The team is responsive and quick to act, which makes collaboration straightforward. We also saw results shortly after starting the partnership. The monthly feedback cycle works particularly well."

Jacob Grønlund

Founder

"Understory Bloom really kicked off my gift card sales leading up to Christmas with effective marketing. I've truly appreciated how easy and fast it has been.”

Morten Dyrsø

Owner

"I was surprised by how significant an increase we saw in gift card sales for such a relatively small investment."

Svala Heidberg

Owner

"Understory Grow has profitably increased sales for my sauna infusion events and made me more visible on Facebook and Instagram.”

Duane Shepherd

Co-founder

"It’s just easier to let you handle it and take care of everything - I wear too many hats. I put all my eggs in Understory’s basket. And then just sit back while they work their magic in the background - then I open Understory and think, ‘Oh nice, another booking‘. I'm a very happy customer."

Jens Hedevang

Owner

“We’ve just had our best season ever at Maxitours, with over 15,000 guests joining our guided tours. Understory has made it easy for us to manage all these bookings with an intuitive system that simply works. It gives us more efficiency, time, and ultimately both more and happier guests.”

Eric Gilham

Chief Digital Officer

“Our guests can easily book tours, and it’s just as easy for our team at To Øl City to manage everything behind the scenes. Understory is reliable, smart, and the system adapts easily to the way we work - even as our business grow.”

Explore Understory plans

Find the right setup for your business. Clear pricing. No surprises.

Cancel anytime

No setup fees

Surfer in a black wetsuit riding a green wave near rocky breakwaters.Surfer dressed in a black wetsuit riding a green wave near a rocky breakwater.

Complete booking system

All bookings in one place, automated confirmations, recurring events

Unlimited users

Invite your whole team, no per-seat fees

Marketing tools

Automated ads, performance tracking, promo codes

Full customer support

Access to our support team 7 days a week