Over 500 experience makers – from tour guides to tasting classes – use Understory to boost bookings and revenue, save hours on admin, and deliver seamless guest experiences. Our all-in-one platform handles bookings, payments, and marketing, so you can spend less time behind a screen and more time doing what you love – while growing your business.

You can get started for free. Our pricing’s built to fit experience businesses of all sizes, with flexible plans that grow with you. No hidden fees, no long-term commitments – just the tools you need to run your business.
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Explore our pricing plans here.

​​Understory works with any website. You can add a booking link or a simple booking calendar to your site — no coding needed. If you use WordPress, there’s an easy built-in way to connect Understory.

Definitely. With built-in marketing tools, a smooth booking flow, and automated guest communication, Understory helps you attract more guests and keep them coming back – without extra work on your end.

Understory is more than just a booking tool – it’s your all-in-one solution to create, manage, and sell experiences. Unlike other systems, it handles everything from bookings and secure payments to automated guest emails and built-in marketing tools – all in one easy-to-use platform designed specifically for experience hosts. No more switching between tools or manually following up with guests. Plus, it’s simple for your guests to book and pay in just a few clicks, making their experience seamless from start to finish.

Your guests can pay with standard payment cards, Apple Pay, Google Pay, MobilePay, PayPal, Swish, iDeal, and Vipps.

Getting started with Understory is easy. First, you have to create an experience. Second, you have to set up an event with a date. Third, you have to connect to Stripe to accept payments. Finally, share your booking link on your website, social media, or directly with customers. All of this can be done in less than 1 day, and then you can start taking bookings right away.

Yes! Understory works smoothly on your phone, so you can manage bookings, update your calendar, and message guests from anywhere – whether you’re on the go, or right in the middle of an experience.

No problem! You can get started for free with our free plan, and if Understory isn’t the right fit, you can cancel anytime – no long-term commitments, no cancellation fees. We’re here to help you find what works best for your business.