Reporting & Business Insights
Know what's working, spot what's not
Smarter decisions – without a spreadsheet in sight.
Track bookings, revenue, and guest behavior in real-time. Make decisions based on what's actually happening in your business.
Instant Reports
Get the data you need in a few clicks
Access reports on bookings, transactions, gift cards, and more – instantly. Easily find the insights you need to understand performance and make smarter decisions.
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Dashboard Overview
Track everything on one dashboard
Track total sales, bookings, gift card revenue, and guest numbers at a glance. Have everything in one place, so you can base decisions on data, not gut feeling.
Gift Card Insights
See how gift cards perform
See gift card sales, redemption rates, and outstanding balances. Understand which cards sell best and when. Use seasonal trends to plan promotions.
How Understory works
Up and running in one day
1
Set up your experiences
Add your experiences, set your prices, customise your booking page. Make it yours – colours, fonts, images that match your brand.
2
Open for bookings
Share your experience on your website, social channels, or anywhere your guests are. Guests can book instantly while you stay in control of your schedule.
3
Turn on marketing
Run automated ads, create discount codes, connect to marketplaces. Built-in tools that bring guests in without the manual work.
4
Get paid and grow
Process payments, track revenue, see what's working. Everything you need to run and grow your business in one place.
Try for free
Try Understory with all features unlocked. No card required.
Cancel anytime
Change your mind if it's not right for you.
Ready to try Understory?
Get your first 50 bookings for free and try Understory risk‑free.
Related Features
Everything you need to manage & grow your business
FAQs
Here to help
What exactly does Understory do?
Over 900 experience businesses – from tour guides to tasting classes – use Understory to boost bookings and revenue, save hours on admin, and deliver seamless guest experiences.
Our all-in-one system handles bookings, payments, and marketing, so you can spend less time behind a screen and more time doing what you love – while growing your business.
How much does it cost?
You can get started for free. Our pricing’s built to fit experience businesses of all sizes, with flexible plans that grow with you. No hidden fees, no long-term commitments – just the tools you need to run your business.
Explore our pricing plans.
Which website systems does Understory work with?
Understory works with any website. You can add a booking link or a simple booking calendar to your site — no coding needed.
If you use WordPress, there’s an easy built-in way to connect Understory.
Will this help me get more bookings?
Definitely.
Businesses that use Understory get 20% more bookings on average within the first year thanks to the built-in marketing tools, a smooth booking flow, and automated guest communication – without extra work on your end.
How is Understory different from other booking systems?
Understory is more than just a booking tool – it’s your all-in-one solution to create, manage, and sell experiences.
Unlike other systems, it handles everything from bookings and secure payments to automated guest emails and built-in marketing tools – all in one easy-to-use system designed specifically for experience businesses.
No more switching between tools or manually following up with guests.
Plus, it’s simple for your guests to book and pay in just a few clicks, making their experience seamless from start to finish.
What payment solutions can I offer my guests?
Your guests can pay with standard payment cards, Apple Pay, Google Pay, MobilePay, PayPal and iDeal.
How quickly can I get started with Understory?
Getting started with Understory is easy.
First, you have to create an experience. Second, pick the dates your experience is available. Third, you have to connect to Stripe to accept payments. Finally, share your booking link on your website, social media, or directly with customers.
All of this can be done in less than 1 day, and then you can start taking bookings right away.
Can I use Understory on my phone?
Yes!
Understory works smoothly on your phone, so you can manage bookings, update your calendar, and message guests from anywhere – whether you’re on the go, or right in the middle of an experience.
What if I find out that Understory is not the right fit?
No problem!
You can get started for free, and if Understory isn’t the right fit, you can cancel anytime – no long-term commitments, no cancellation fees.
We’re here to help you find what works best for your business.
