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Product
Product
All-in-one solution
Additional add-on
Advertising tool
Watch Demo
Pricing
Community
Hosts
Wall of Love
Stories
Creating Societal Change
When Whiskey is a Journey to the End of the World
Meet your tribe at our community events
Login
Book demo
Try now
Ready to grow your business?
Understory gives you all the tools you need to sell experiences. Choose the plan that suits you best.
Popular
free
$0
Monthly license
Best for startups and small businesses.
Most popular choice.
Get started
3.5% fee per booking
Unlimited bookings
Unlimited support
essential
$99
Monthly license
Best for growing your business.
Get started quickly.
Get started
3% fee per booking
Unlimited bookings
Unlimited support
Advanced
Custom Price
Contact Sales
Best if you're shooting for the moon.
Supercharge your growth.
Get started
Custom fee per booking
Unlimited bookings
Unlimited support
Free
Essential
Advanced
Booking & Ticketing – Simplify booking and sell more tickets
Seamless Booking Flow
An easy, streamlined process that turns more visitors into guests
Unlimited Bookings
No extra cost per booking, allowing unlimited growth
Ticket Types
Offer different ticket types (kids, adults, etc.) for flexibility
Add-ons for Tickets
Increase revenue with add-ons like food, drinks, or extras
Group Tickets
Sell tickets specifically designed for groups
Private Experiences
Create hidden experiences only accessible via a private link
Manual Bookings
Manually add bookings and keep control over special requests.
Close Registrations Before an Event
Set a deadline for bookings before the event starts
Waitlist for Your Experiences
Let guests join a waitlist for sold-out events so they never miss out
Pass-On Booking Fee
Choose who covers the fee - guests or host - by passing it on or integrating it into your price
Create Your Own Online Store & Website – Stand out online
Customizable Online Store
Personalize your store with your choice of colors, fonts, and images
Easy Event Calendar
Embed a calendar on your website to showcase upcoming events
Smart Filtering
Let customers quickly find experiences with customizable tags
Multiple Languages
Automatically translate your store so guests can browse and book in their language
Booking Management Tools - Manage bookings with ease
Booking Search
Quickly search across all bookings
Booking Management
Add or remove tickets as needed
Move Booking
Easily reschedule a booking to another date
Partial Refunds
Give guests partial refunds instantly with just one click
Filter Bookings
Get a clear overview of event status (active, inactive, canceled, etc.)
Let guests manage their bookings themselves
Let guests reschedule or cancel their bookings themselves — no host interaction needed
Marketing & Growth - Attract more customers with powerful tools
Social Media Tracking & Ads
Measure what works and attract more guests with Google Analytics, Google Ads, and Meta Pixel
Email Marketing Integration
Easily collect customer emails and drive more bookings with special offers and updates
Discount Codes
Create custom promo codes for different promotions
Automated Marketing Services
Reach more guests with online advertising, marketplace integrations, and email campaigns
Marketplace Integration
Easily share your experiences across popular marketplaces (e.g. Truestory) to boost bookings
Understory Connect
Team up with other hosts to reach more guests and boost bookings
Guest Communication & Automation - Stay connected with guests
Automatic Translations
Make sure booking information is available in multiple languages
Customer Information Fields
Collect necessary details from guests at checkout - individually or for the whole booking
Communicate Directly with Guests
Send messages, confirmations, and reminders with just a few clicks
Notification Log
Track notifications sent to customers (booking confirmations, gift cards, etc.)
Booking Reminders
Send automated reminders before an event and reduce no-shows
Automatic Emails
Handle confirmation and notification emails effortlessly
Payment & Financial Flexibility - Simple transactions and flexible fees
Understory Pay
Get paid directly to your bank account without middlemen
Multiple Payment Options
Accept payment cards, Apple Pay, Google Pay, Mobile Pay, Paypal, Swish, iDeal, Vipps etc.
Booking Fees
Pass the booking fee to customers for pricing flexibility
Automatic VAT Handling
Ensure proper tax compliance automatically
Gift Cards & Promotions - Boost your revenue
Gift Cards
Sell digital gift cards and receive payment instantly
Gift Card Management
Adjust, redeem, or disable gift cards from the back office
Event Scheduling & Operations - Streamline event planning
Flexible Event Scheduling
Set up one-time, recurring, and private events
Calendar
Manage all your events in one place with filters for location, language, and more
Team Planning & Roles
Assign roles like guides, managers, and admins to create a clear overview
Unlimited Users
Involve your entire team in booking, planning, and management at no extra cost; no seat or user fees, so everyone can collaborate seamlessly
Check-in Guests with QR Codes
Speed up event entry with digital ticket scanning
Reporting & Business Insights - Clear data for better decisions
Dashboard
Track key metrics like sales, orders, and customer data in one place
Request Custom Reports
Get tailored reports on bookings, transactions, and gift cards
Integrations & Support - Connect seamlessly, get help anytime
Third-Party Integrations
Connect with third-party tools and marketplaces like e-conomic, Truestory, Upplevelse.com, DMOs, and more
Unlimited Support
Get expert help 7 days a week, with 80% of questions answered in under a minute.
iCal Integration
Seamlessly sync your events with iCal to keep your calendar up-to-date across multiple devices and platforms — automatically