Websites
Get a website built for one thing: more bookings
Made for selling experiences, connected directly to your bookings, easy to update, and ready in as little as 14 days.
Optimized for selling experiences
Quick and easy to edit yourself
Website, bookings, and marketing in one place
Optimized for selling experiences
Quick and easy to edit yourself
Website, bookings, and marketing in one place
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You know that you could get more bookings…
But your website is holding you back.
Maybe it’s hard to find the right experience. Maybe key details are buried. Maybe the booking button is difficult to find.
And then there’s all the work behind the scenes. Updating content, changing prices, adding experiences.
We build websites specifically for experience businesses, designed to make booking easier for your guests and managing your website easier for you.
Why Understory Website is different
Why choose an Understory website
Made for selling experiences. We only build websites for experience businesses, so we know what helps guests understand your offer and book with confidence. And because every experience is different, we tailor your website to fit your business and brand.
One system, so nothing falls through the cracks. Your website, bookings, and marketing all run from Understory. Update an experience once, and your website updates too. Less double work, fewer mistakes, no outdated pages.
Real experts, real help. Every plan comes with support from our team. Choose a higher plan for more support hours and access to dedicated experts, usually one who speaks your language.
Easy to update, whenever you need. Change your logo, colors, photos, or text in just a few clicks. Need a new page? You can build that yourself too. No waiting, no developer needed.
Explore websites built with Understory
Konstären och Kochen Keramik
Hands-on pottery classes where guests can create their own ceramic pieces.
How it works
How we’ll get your new website up and running in only 14 days
Step 1
We figure out what you need, together
We’ll start with a conversation about your business, your guests, and what your website needs to do. We’ll guide you on what makes sense, then send a proposal covering exactly what’s included before we get started.
Step 2
We build your site
You share photos, videos, reviews, and any other relevant material, and we'll start building your new website.
Step 3
You review, we refine
We’ll send you a version of your website to click through and review. You share your feedback, and we’ll make the final adjustments.
Step 4
Your website is ready
Once everything looks right, we’ll publish your website. Then we’ll walk you through how to make updates yourself, like changing photos, editing text, or adding new sections.
Sigmund Signarsson
Co-owner
“With Understory running our Google Ads, June became a record month for us, even before our usual July peak”
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Vibeke Schwerin
Director
"We had a hard time reaching our sales targets. The last 15% was always missing. Understory solved this challenge effortlessly and precisely for us. Every morning, we looked forward to checking the day’s ticket sales."
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Duane Shepherd
Co-founder
"It’s just easier to let you handle it and take care of everything - I wear too many hats. I put all my eggs in Understory’s basket. And then just sit back while they work their magic in the background - then I open Understory and think, ‘Oh nice, another booking‘. I'm a very happy customer."
Pricing
A website that helps your business grow
We’ll help you get it built, keep it running, and make sure you have the support you need along the way.
Recommended
Starter
0
/ monthly
For those who’d rather build the website themselves.
Up to 10 pages
Access to all blocks and themes
Themes are ready-made website templates with limited customization.
Hosting, security, backups
E-mail support
Recommended
Premium
0
/ monthly
For those who want support to get started.
Everything in Starter, plus
Unlimited pages
Access to all themes and blocks
Themes are ready-made website templates with limited customization.
3 hours of expert support every month
Free onboarding - including setup of 10 pages (worth €399)
Recommended
Ultimate
0
/ monthly
+€1,500 one time setup
For those who want a team to handle the website.
Everything in Premium, plus
4 hours of expert help every month
A custom-made block for your site
One dedicated contact who knows your business
Free onboarding - including setup of 10 pages (worth €698)
Recommended
Enterprise
Let’s talk
For those who want a custom website built from scratch.
Custom design
Custom integrations (Booking, CRM)
Multiple sites under one account
Dedicated support and uptime guarantee
Need expert guidance?
Need expert guidance? Get help from an expert for €99/hour, whether you need SEO advice, website optimization, or something else entirely.
Your new website starts with a quick chat
Tell us about your business and where you want to go. We’ll recommend what makes sense for your website and help you get started.
From €69/month
Get a website optimized for bookings
Typically ready in 14 days
FAQs
Answers to your questions
How long does it take to build a new website?
Most websites are ready in around 14 days. The exact timing depends on how quickly you can send us your photos, videos, and feedback.
Is there a minimum commitment period?
Yes. The minimum commitment is 6 months. After that, you’re free to cancel.
What's the difference between a Understory storefront and a website?
Your storefront is where guests actually book: the checkout and experience pages tied to your Understory account. Your website is everything around that: your story, photos, and the pages that help guests learn about you before they book. An Understory website embeds your existing storefront directly into the site, so bookings still run through the system you already use.
Do you help write copy for my website?
Yes. We’ll draft the copy based on your experiences, your business, and the way you already talk about them. You can use it as is or tweak it to make it feel even more like you.
Can I edit the website after it's live?
Yes. At our handover meeting, we’ll walk you through how everything works, so you feel comfortable managing it yourself. Including how to edit pages and roll back a change if you need to.
Do I need to already be an Understory customer?
Yes. Your website connects directly to your existing Understory storefront and booking flow, so you'll need an active Understory account for it to work.
What happens to my old website?
Once you approve your new site, we point your existing domain to your new Understory website, replacing the old one. If you ever want to switch back, we can point your domain back to your old site.
Can I add multiple languages to my website?
Yes. Your website can be translated automatically, making it easy to reach more international guests without extra work. You can always review and edit the translations if you want to fine-tune the wording.
Will I lose my Google rankings when switching to an Understory website?
No. We’ll set up your new website and make sure your existing SEO is carried over, so you can keep the visibility you’ve already built on Google.