Booking & management system for cooking & drink classes
More full classes. Less admin. More time for your COOKING
Manage your classes, fill your spots, and spend more time doing what you love. From bread baking to cocktail mixing, barista training to sushi rolling – use Understory to run your business smoothly
Free trial, no credit card required
Unlimited support
Start taking bookings today
Take bookings
Handle bookings
Trusted by 900+ experience businesss across Europe
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Running a cooking or drink class is rewarding. Managing one? Not so much.
You got into this because you love sharing your passion with your community. Probably not because you love spreadsheets and endless email chains.
Between prepping ingredients, coordinating hosts, and making sure your space isn't overbooked — there's a lot happening before your guests even walk through the door.
Understory takes that operational stress off your plate.
All-in-one platform
Get back to what you're good at. We'll handle the rest
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Your space, your rules
When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.
Cut off bookings before it's too late
Need to buy ingredients, brief your chef, or prep the kitchen? Set a booking cut-off time so guests can't book last-minute when you've already done your shopping run. No more scrambling to buy extra flour at 7 AM because someone booked overnight.
Know who's teaching what, and when
Add your chef or host to each class so you always know who's running which session. Use the overview to plan your week, avoid scheduling conflicts, and make sure you're never short-staffed on a busy Saturday.
Get guest details before they arrive
Collect allergies, dietary requirements, and other details at the point of booking — not in a panicked email the night before. Guests fill in exactly what you need to know, and you can see it all in one place when you're prepping.
Keep guests informed without lifting a finger
Send automatic confirmations, reminders, and pre-class info. Need to communicate a last-minute change? Send a quick email to all participants directly from the booking list.
Maria Edström
Operations Manager
“Understory doesn’t just offer a beautifully designed booking experience - it’s also easy to navigate, simple to book experiences, and straightforward to find information.”
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Gustav Johansson
Founder
"We had an amazing experience using Understory and can recommend it to anyone thinking about selling classes, events, or experiences! The staff is also wonderful."
Maria Juul Jensen
Head of Marketing
“We’ve never regretted switching to Understory. We’re really happy with the interface, both as admins and from the guest’s perspective. Reporting has also become much easier, so we can easily keep track of sales, guest numbers, and gift cards.”
See how cooking and drink class hosts use Understory
Browse their booking pages, see how they've set things up, or see an example of what yours could look like.
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See how your booking page
could look like in 15 seconds
Thanks for joining the waitlist we’ll keep you posted
Booking add-ons
Small upgrades, bigger earnings
Let guests add a wine pairing, a take-home recipe book, an extra portion to bring home, or a premium ingredient upgrade — all at checkout. They get a better experience, you earn more per booking. No extra admin.
Gift cards & discount codes
Sell gift cards to keep revenue flowing
Cooking and drinks classes make brilliant gifts. Sell gift cards and get paid immediately — long before the recipient books their session. Create discount codes for returning guests, early-bird offers, or seasonal promotions.
Group tickets & private experiences
Sell to groups and companies
Offer private classes for friend groups, corporate team-building, or birthday celebrations. Set up group tickets so the whole party books at once, without piecing together individual bookings or managing group emails.
QR check in
Welcome guests effortlessly
Guests arrive, show their phone, you scan. That's it. No printed lists, ticking off names manually, or holding up the queue while everyone's excited to get started.
Understory Bloom
Invest €1 and get €4 in return
Launch Instagram & Facebook ads
Attract guests
Turn clicks into bookings
The easy way to get more bookings starts here. Bloom is automated ads for experience businesses - built from what has worked across thousands of ads.
Bookings, payments, marketing — all in one place
Get paid, look great online, understand what's working, and grow your business with Understory — without adding more tools.
Effortless payments
Accept cards, Apple Pay, Google Pay, MobilePay, PayPal, and more. Offer payment methods your guests already use.
A booking page that is your own
Custom colours, fonts, and images. Embed it on your website or share the link. Guests see your brand, not ours.
Know what's selling and what's not
See which classes fill up, which need a push, and where your revenue is heading. Make decisions on real data.
Get expert help
Fast answers, 7 days a week. People who understand the system. Plus an AI assistant and Help Center when you want to figure it out yourself.
21%
Average increase in bookings within the first year for Understory customers
Unlimited support
Unlimited users on every plan, no per-seat fees
Ready to get back to what you love?
Try Understory for free
Your first 50 bookings are on us — all features unlocked, no credit card required.
Cancel anytime
Change your mind if Understory is not right for you.
