Booking & management system for coking & drinking

More full classes. Less admin. More time for your COOKING

Manage your classes, fill your spots, and spend more time doing what you love. From bread baking to cocktail mixing, barista training to sushi rolling – use Understory to run your business smoothly

Free trial, no credit card required

Unlimited support

Start taking bookings today

Hands dusted with flour clapping above dough on a floured surface, alongside images of cracking an egg and cutting fresh pasta.

Trusted by 900+ experience businesss across Europe

Running a cooking or drink class is rewarding. Managing one? Not so much.

You got into this because you love sharing your passion with your community. Probably not because you love spreadsheets and endless email chains.

Between prepping ingredients, coordinating hosts, and making sure your space isn't overbooked — there's a lot happening before your guests even walk through the door.

Understory takes that operational stress off your plate.

Møt Bloom

Ha lønnsomme annonser i gang i morgen

Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more
Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Cut off bookings before it's too late

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more
Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Know who's teaching what, and when

Add your chef or host to each class so you always know who's running which session. Use the overview to plan your week, avoid scheduling conflicts, and make sure you're never short-staffed on a busy Saturday.

Learn more
Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Get guest details before they arrive

Collect allergies, dietary requirements, and other details at the point of booking — not in a panicked email the night before. Guests fill in exactly what you need to know, and you can see it all in one place when you're prepping.

Learn more
Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Keep guests informed without lifting a finger

Send automatic confirmations, reminders, and pre-class info. Need to communicate a last-minute change? Send a quick email to all participants directly from the booking list.

Learn more

Gustav Johansson

Grunnlegger

"Vi hadde en fantastisk opplevelse med Understory og kan anbefale det til alle som tenker på å selge kurs, arrangementer eller opplevelser! Teamet er også helt strålende."

Lise Juhl Hansen

Tur- og arrangementsansvarlig

"Understory er enkelt å bruke og veldig fleksibelt å jobbe med. Det gir oss mange muligheter som vi ikke hadde i våre tidligere bookingsystemer. Overgangen fra det forrige systemet var sømløs."

See how cooking and drink class hosts use Understory

Browse their booking pages, see how they've set things up, and picture what yours could look like.

See how your booking page
could look like in 15 seconds

Booking add-ons

Small upgrades, bigger earnings

Let guests add a wine pairing, a take-home recipe book, an extra portion to bring home, or a premium ingredient upgrade — all at checkout. They get a better experience, you earn more per booking. No extra admin.

Gift cards & discount codes

Sell gift cards to keep revenue flowing

Cooking and drinks classes make brilliant gifts. Sell gift cards and get paid immediately — long before the recipient books their session. Create discount codes for returning guests, early-bird offers, or seasonal promotions.

Group tickets & private experiences

Sell to groups and companies

Offer private classes for friend groups, corporate team-building, or birthday celebrations. Set up group tickets so the whole party books at once, without piecing together individual bookings or managing group emails.

QR check in

Welcome guests effortlessly

Guests arrive, show their phone, you scan. That's it. No printed lists, ticking off names manually, or holding up the queue while everyone's excited to get started.

Understory Bloom

Invester 1 kr. og få 4 kr. tilbake

Start Instagram- og Facebook-annonser

Tiltrekk gjester

Gjør klikk om til bookinger

Den enkle måten å få flere bookinger på starter her. Bloom er automatiserte annonser for opplevelsesbedrifter - bygget på det som allerede fungerer på tvers av tusenvis av annonser.

IKKE ET ANNET ANNONSEVERKTØY. EN HELT ANNEN TILNÆRMING

Get paid, look great online, understand what's working, and grow your business with Understory — without adding more tools.

Sømløse betalinger

Aksepter kort, Apple Pay, Google Pay, MobilePay, PayPal og mer. Tilby betalingsmetoder gjestene dine allerede bruker.

En bookingside som er din egen

Egendefinerte farger, fonter og bilder. Bygg den inn på nettsiden din eller del lenken. Gjester ser ditt merke, ikke vårt.

Vit hva som selger og hva som ikke gjør det

Se hvilke turer som fylles opp, hvilke som trenger et dytt, og hvor inntektene dine er på vei. Ta beslutninger basert på ekte data.

Få eksperthjelp

Raske svar, 7 dager i uken. Folk som forstår systemet. Pluss en AI-assistent og hjelpesenter når du vil finne ut av det selv.

21%

Gjennomsnittlig økning i bookinger innen det første året for Understory-kunder

Ubegrenset støtte

Ubegrensede brukere på alle planer, ingen avgifter per bruker

Jacob Grønlund

Grunnlegger

"Understory Bloom fikk virkelig fart på salget mitt av gavekort frem mot jul, ved hjelp av effektiv markedsføring. Jeg har virkelig satt pris på hvor enkelt og raskt det har vært."

Morten Dyrsø

Eier

"Jeg ble overrasket over hvor stor økning vi så i gavekortsalg – for en såpass liten investering."

Svala Heidberg

Eier

"Understory Bloom har økt salget på sauna-infusjonene mine - og gjort meg mer synlig på Facebook og Instagram."

Duane Shepherd

Eier

"Det er bare enklere å la dere ta hånd om alt – jeg har altfor mange roller på én gang. Jeg satset helt på Understory. Og så var det bare å lene seg tilbake mens magien skjedde i bakgrunnen – så åpner jeg Understory og tenker: ’Åh, så bra – en ny booking’. Jeg er en veldig fornøyd kunde."

Ready to get back to what you love?

Try Understory for free

Your first 50 bookings are on us — all features unlocked, no credit card required.

Cancel anytime

Change your mind if it's not right for you.

Bearded man wearing a blue shirt smiling and touching his chin with a blurred glass in the foreground.Bearded man wearing a blue shirt smiling and touching his chin with a blurred glass in the foreground.