Booking & management system for coking & drinking

More full classes. Less admin. More time for your COOKING

Manage your classes, fill your spots, and spend more time doing what you love. From bread baking to cocktail mixing, barista training to sushi rolling – use Understory to run your business smoothly

Free trial, no credit card required

Unlimited support

Start taking bookings today

Hands dusted with flour clapping above dough on a floured surface, alongside images of cracking an egg and cutting fresh pasta.

Trusted by 900+ experience businesss across Europe

Running a cooking or drink class is rewarding. Managing one? Not so much.

You got into this because you love sharing your passion with your community. Probably not because you love spreadsheets and endless email chains.

Between prepping ingredients, coordinating hosts, and making sure your space isn't overbooked — there's a lot happening before your guests even walk through the door.

Understory takes that operational stress off your plate.

Möt Bloom

BÖRJA MED LÖNSAMMA ANNONSER DIREKT

Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

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Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Cut off bookings before it's too late

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

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Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Know who's teaching what, and when

Add your chef or host to each class so you always know who's running which session. Use the overview to plan your week, avoid scheduling conflicts, and make sure you're never short-staffed on a busy Saturday.

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Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Get guest details before they arrive

Collect allergies, dietary requirements, and other details at the point of booking — not in a panicked email the night before. Guests fill in exactly what you need to know, and you can see it all in one place when you're prepping.

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Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Keep guests informed without lifting a finger

Send automatic confirmations, reminders, and pre-class info. Need to communicate a last-minute change? Send a quick email to all participants directly from the booking list.

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Gustav Johansson

Grundare

"Vi hade ett fantastiskt samarbete med Understory och kan varmt rekommendera det till alla som funderar på att sälja kurser, evenemang eller upplevelser! Personalen är också underbar."

Lise Juhl Hansen

Tur- & eventansvarig

"Understory är enkelt att använda och mycket flexibelt att jobba med. Det ger oss många möjligheter som vi inte hade i våra tidigare bokningssystem. Övergången från det gamla systemet gick hur bra som helst."

See how cooking and drink class hosts use Understory

Browse their booking pages, see how they've set things up, and picture what yours could look like.

See how your booking page
could look like in 15 seconds

Booking add-ons

Small upgrades, bigger earnings

Let guests add a wine pairing, a take-home recipe book, an extra portion to bring home, or a premium ingredient upgrade — all at checkout. They get a better experience, you earn more per booking. No extra admin.

Gift cards & discount codes

Sell gift cards to keep revenue flowing

Cooking and drinks classes make brilliant gifts. Sell gift cards and get paid immediately — long before the recipient books their session. Create discount codes for returning guests, early-bird offers, or seasonal promotions.

Group tickets & private experiences

Sell to groups and companies

Offer private classes for friend groups, corporate team-building, or birthday celebrations. Set up group tickets so the whole party books at once, without piecing together individual bookings or managing group emails.

QR check in

Welcome guests effortlessly

Guests arrive, show their phone, you scan. That's it. No printed lists, ticking off names manually, or holding up the queue while everyone's excited to get started.

Understory Bloom

Investera 1 kr. och få 4 kr. tillbaka

Starta Instagram- och Facebook-annonser

Få fler besökare

Omvandla klick till bokningar

Det enkla sättet att få fler bokningar börjar här. Bloom är automatiserade annonser för upplevelseföretag - byggt på det som redan fungerar i tusentals annonser.

NTE ÄNNU ETT ANNONSVERKTYG UTAN ETT HELT NYTT SÄTT ATT ARBETA

Get paid, look great online, understand what's working, and grow your business with Understory — without adding more tools.

Smidiga betalningar

Acceptera kort, Apple Pay, Google Pay, Swish, PayPal och mer. Erbjud betalningsmetoder dina gäster redan använder.

En bokningssida som är din egen

Anpassade färger, typsnitt och bilder. Bädda in den på din webbplats eller dela länken. Gäster ser ditt varumärke, inte vårt.

Vet vad som säljer och vad som inte gör det

Se vilka turer som fylls, vilka som behöver en knuff och vart dina intäkter är på väg. Fatta beslut baserat på riktig data.

Få experthjälp

Snabba svar, 7 dagar i veckan. Personer som förstår systemet. Plus en AI-assistent och Hjälpcenter när du vill lista ut det själv.

21%

Genomsnittlig ökning av bokningar under första året för Understorys kunder

Obegränsad support

Obegränsat antal användare på alla planer, inga avgifter per plats

Jacob Grønlund

Grundare

"Understory Bloom satte verkligen fart på min presentkortsförsäljning inför jul med effektiv marknadsföring. Jag har verkligen uppskattat hur enkelt och snabbt det har varit."

Morten Dyrsø

Ägare

"Jag blev förvånad över hur stor ökning vi såg i försäljningen av presentkort – för en så pass liten investering."

Svala Heidberg

Ägare

"Understory Bloom har på ett lönsamt sätt ökat försäljningen av mina bastuupplevelser och gjort mig mer synlig på Facebook och Instagram."

Duane Shepherd

Ägare

"Det är bara enklare att låta er hantera allt – jag har tillräckligt att göra. Jag har satsat fullt ut på Understory och kan bara luta mig tillbaka medan de gör sitt jobb i bakgrunden. Sedan öppnar jag Understory och tänker: 'Åh vad bra, ännu en bokning!'. Jag är en mycket nöjd kund."

Ready to get back to what you love?

Try Understory for free

Your first 50 bookings are on us — all features unlocked, no credit card required.

Cancel anytime

Change your mind if it's not right for you.

Bearded man wearing a blue shirt smiling and touching his chin with a blurred glass in the foreground.Bearded man wearing a blue shirt smiling and touching his chin with a blurred glass in the foreground.