Booking & management system for active experiences

Teach. Guide. Inspire. Let Understory handle the rest

Surf lessons, climbing sessions, kayak tours — whatever you teach, Understory handles the bookings, guest details, and behind-the-scenes so you can be where you belong: outside, with your group.

Free trial, no credit card required

Unlimited support

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Smiling man in a red jacket paddling a yellow kayak on calm water under a clear sky.

Trusted by 900+ experience businesss across Europe

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Your job happens outdoors. Your admin shouldn't keep you at a desk

You spend your days in the water, on the rock face, or out on a trail. But before any of that, there's a pile of logistics: checking equipment, confirming guest details, chasing payments, and figuring out who's in which group with which instructor.

And you're probably doing most of it from your phone between sessions.

Understory gives you one place to manage it all – even on the go.

Møt Bloom

Ha lønnsomme annonser i gang i morgen

View from a kayak on calm water surrounded by steep, green mountains under a cloudy sky.

Track equipment automatically

The system knows what equipment you have, what's booked out, and what's still available. When a guest books, it gets allocated automatically. Rent out gear too? Understory tracks rentals alongside your sessions, so you always know what's in use and what's free.

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View from a kayak on calm water surrounded by steep, green mountains under a cloudy sky.

Sell exactly how your guests want to buy

Adults, kids, couples, families – set up ticket types that fit how people book. Then let guests add extras at checkout: kayak rental, equipment hire, a photo package, a post-session drink. They build their own experience, you earn more per booking.

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View from a kayak on calm water surrounded by steep, green mountains under a cloudy sky.

Get found where travellers are already looking

Connect to online travel agencies and marketplaces to reach guests who are browsing for things to do. Bookings flow into the same system you already use. Without switching between platforms, double-entering data, or managing separate calendars.

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View from a kayak on calm water surrounded by steep, green mountains under a cloudy sky.

Manage everything from your phone

You're not sitting at a desk – you're on a beach, at a harbour, or halfway up a mountain. Check today's bookings, update your calendar, message a guest, confirm a group size: all from your phone. Stay on top of your business, wherever you are.

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View from a kayak on calm water surrounded by steep, green mountains under a cloudy sky.

Keep guests informed and handle changes fast

Send automatic confirmations, reminders, and pre-session info: what to wear, where to meet, what to bring, fitness requirements. Guests arrive prepared, you start on time. Need to communicate a weather delay or location change? Message all attendees directly from the booking list.

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See how cooking and drink class hosts use Understory

Browse their booking pages, see how they've set things up, and picture what yours could look like.

See how your booking page
could look like in 15 seconds

Multi-session events (Coming Soon)

Teach a full course, not just a one-off

Some skills need multiple sessions with the same group. With multi-session events, guests sign up once and get access to every date in the programme. No need to rebook each week, or chase attendance.

Team planning & roles

Set who’s instruct what, give them what they need

Assign instructors to sessions so everyone knows their schedule. Set roles so instructors see their own groups and guest lists, while managers see the full picture. Admins control everything. No one sees more than they need to.

Collect guest details

Get the info you need upfront

Weight for harness sizing. Swimming ability for water sessions. Experience level for group placement. Collect it all when guests book – not when they show up and you're scrambling to adjust.

Flexible scheduling & cancellations

Have a system that handles change smoothly

Wind too strong? Waves too flat? Trail closed? Let guests reschedule to another date themselves – or move their booking from the back office in a few clicks. Process partial refunds when conditions change.

Add to your calendar

Connect your personal calendar

Connect Google or Apple Calendar. See your Understory bookings alongside personal appointments. Never double-book again.

Understory Bloom

Invester 1 kr. og få 4 kr. tilbake

Start Instagram- og Facebook-annonser

Tiltrekk gjester

Gjør klikk om til bookinger

Den enkle måten å få flere bookinger på starter her. Bloom er automatiserte annonser for opplevelsesbedrifter - bygget på det som allerede fungerer på tvers av tusenvis av annonser.

IKKE ET ANNET ANNONSEVERKTØY. EN HELT ANNEN TILNÆRMING

Get paid, look great online, understand what's working, and grow your business with Understory — without adding more tools.

Sømløse betalinger

Aksepter kort, Apple Pay, Google Pay, MobilePay, PayPal og mer. Tilby betalingsmetoder gjestene dine allerede bruker.

En bookingside som er din egen

Egendefinerte farger, fonter og bilder. Bygg den inn på nettsiden din eller del lenken. Gjester ser ditt merke, ikke vårt.

Vit hva som selger og hva som ikke gjør det

Se hvilke turer som fylles opp, hvilke som trenger et dytt, og hvor inntektene dine er på vei. Ta beslutninger basert på ekte data.

Få eksperthjelp

Raske svar, 7 dager i uken. Folk som forstår systemet. Pluss en AI-assistent og hjelpesenter når du vil finne ut av det selv.

21%

Gjennomsnittlig økning i bookinger innen det første året for Understory-kunder

Ubegrenset støtte

Ubegrensede brukere på alle planer, ingen avgifter per bruker

Jacob Grønlund

Grunnlegger

"Understory Bloom fikk virkelig fart på salget mitt av gavekort frem mot jul, ved hjelp av effektiv markedsføring. Jeg har virkelig satt pris på hvor enkelt og raskt det har vært."

Morten Dyrsø

Eier

"Jeg ble overrasket over hvor stor økning vi så i gavekortsalg – for en såpass liten investering."

Svala Heidberg

Eier

"Understory Bloom har økt salget på sauna-infusjonene mine - og gjort meg mer synlig på Facebook og Instagram."

Duane Shepherd

Eier

"Det er bare enklere å la dere ta hånd om alt – jeg har altfor mange roller på én gang. Jeg satset helt på Understory. Og så var det bare å lene seg tilbake mens magien skjedde i bakgrunnen – så åpner jeg Understory og tenker: ’Åh, så bra – en ny booking’. Jeg er en veldig fornøyd kunde."

Ready to get back to what you love?

Try Understory for free

Your first 50 bookings are on us — all features unlocked, no credit card required.

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Change your mind if it's not right for you.

Person wearing a cap and hydration pack looking out over a rocky coastline at sunset.Person wearing a cap and hydration pack looking out over a rocky coastline at sunset.