Free Webinar - 9:00, 29 October 2026

Your experiences are selling: Here's how to unlock more growth

This webinar is for you if your experiences are already being booked and you want practical advice on how to grow your business even more.

Discover what makes guests book directly, which marketing channels are worth your money, and how to get more value from every booking. Plus, we'll show you which three numbers to keep track f, as your business grows

The webinar is in English.

Experts
Lasse Kjær – founder of Understory
+10 years working in the experience industry
Relevant for those who sell:

Tours

Workshops

Events

Courses

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Trusted by 1000+ experience businesses across Europe

45 minutes of practical, usable advice

What you'll take away from the webinar

01.
Find out where your guests drop off
Getting visitors to your website is only half the battle. Learn what to look for in your own booking flow to get more direct bookings and pay less in commissions to the big marketplaces.
02.
Where should I spend my marketing budget?
Google Ads, AI search, Facebook, or Instagram? Find out which marketing channels are worth your time and money, where to start, and what it actually costs to get results.
03.
Get more from your guests after the experience ends
You'll get concrete ideas for making more guests remember you, recommend you, and want to come back.
04.
Know where to focus as you grow
Discover the three key numbers to check every month to spot opportunities for more bookings and revenue, and know where to focus your efforts.
All participants receive a recording of the webinar
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About the webinar

What got your experience business this far might not be what takes it to the next level.

Maybe too many bookings go through marketplaces instead of your own website? Maybe you're spending money on marketing without knowing what's actually working? Or maybe you're getting more bookings, but losing track of how your business is actually going?

Sound familiar?

Drawing on 10+ years of experience in the industry, we'll show you four areas to focus on to keep your business growing.

More webinars

There’s a lot to learn.
Dig in

Upcoming
13:00 BST
2nd May 2026
45 mins
Webinar One
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Upcoming
14:00 BST
6th June 2026
1 hour
Webinar Two
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On demand
11:00 BST
26th June 2026
45 mins
Webinar Three
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