Scelto da attività in tutta Europa
Degustazioni di vino a Bordeaux, tour nella natura selvaggia in Norvegia, scuole di surf in Portogallo, corsi di cucina a Copenaghen – Understory gestisce le prenotazioni per centinaia di attività che creano momenti indimenticabili.
900+
experience businesses using Understory
10+
years of experience in the industry
+200,000
bookings in the past 12 months
1
system for everything: bookings, payments, growth
Where we came from
Built because the right tool didn't exist yet
We kept seeing the same thing: experience businesses held back by tools that weren't built for them.
Generic booking systems. Marketplaces taking hefty fees. Spreadsheets that held it all together, badly.
The people running these businesses just wanted to take bookings without the chaos. Handle payments without anxiety. Know who's coming without digging through inboxes. And bring in more guests without a marketing degree.
So we built Understory. A system designed from the ground up for experience businesses.
Founders of Understory
Meet the people bringing experiences to life
Food meets mission
How Gustav from Jävligt combines his love of food with impact
From drained to reconnected
Burnout pushed Kristine to build a new path
Give me the big waves
How Blue Spirit makes a difference for people with disabillities
What running your business should feel like
01
The best software is invisible
A booking system that demands your attention is a booking system that's failing. Good tools disappear. You check in when you need to, and otherwise it just runs. Quietly, reliably, in the background.
02
Keep more of what you earn
Your guests found you because of what you built. Whether you work with marketplaces or not, every direct booking means more of that revenue stays with you – where it belongs.
03
Experience businesses are different
Reschedule a group, adjust a booking, process a refund, fill a last-minute spot. The tools to handle real-life changes are all there, without the back-and-forth.
04
Help when you need it, however you need it
Unlimited support included on every plan. Fast answers when things are simple, a real person you can talk to when they're not.
05
Fill more spots without the marketing overwhelm
You don't need a new strategy or an agency. Understory's built-in marketing tools help you reach more guests and fill more spots, starting from what's already working.
06
Complexity is a choice, and we choose against it
Every feature we add is a feature to learn. We'd rather build fewer exceptionally well than a hundred things you'll never use.
Where we came from
What type of experiences do you sell?
From morning tastings to multi-day camps. If you create experiences for guests, you're in the right place.
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The admin shouldn't be the hard part
We're working every day to make the business side of your experiences – the bookings, the payments, the marketing, the guest communication – as effortless as possible, so the thing you're good at can be the thing you spend your time on.
