Booking & management system for festivals

Sell more tickets. Run a smoother event. Do it all from one system

Food festivals, craft fairs, wine weekends, art festivals – sell out without the spreadsheet panic, check people in without the queue, and finally enjoy your own event.

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Unlimited support

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Trusted by 900+ experience businesss across Europe

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Every festival organiser knows the drill: months of planning, then chaos on the day.

You've sold hundreds of tickets, coordinated vendors, briefed volunteers, set up VIP packages. All across different tools, inboxes, and spreadsheets.
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Then the gates open. The check-in queue isn't moving fast enough. Someone's ticket doesn't match their access. You're handling all of it from your phone while pretending everything's under control.
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It doesn't have to be like this. Understory brings ticketing, check-in, communication, and logistics into one system – so you can run your festival, not firefight your way through it.

All-in-one platform

Get back to what you're good at. We'll handle the rest

QR check-in
Booking add-ons
Ticket types
Gift cards
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Check in guests without breaking a sweat

Show phone. Scan. In. See who's arrived and who hasn't in real time. Need extra hands on the gate? Create temporary scan codes for volunteers. They check people in without needing a login. Set up in minutes, gone when the event's over.

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Boost your revenue before the event starts

Guests add food packages, drink tokens, merch, or VIP upgrades at checkout: before they even arrive. You earn more per ticket and they skip the queues on the day.

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One event, multiple ways to attend

Single-day passes, weekend tickets, VIP access, early bird pricing, adult and child tickets – set up as many ticket types as your festival needs. Different prices, access levels, and availability windows. All managed from one place.

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Sell the experience before it happens

Sell gift cards the moment you announce. Money lands in your account straight away, whether the recipient books next week or next month. A steady revenue stream while you're still planning.

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See how cooking and drink class hosts use Understory

Browse their booking pages, see how they've set things up, and picture what yours could look like.

La Cabra Coffee
Timm Vladimirs Køkken
Karoline Trier

La Cabra Coffee

View booking page
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La Cabra Coffee

View booking page
Person pouring milk into a cup of latte with coffee machine espresso shots and portafilters with coffee beans and grounds on the side.

Karoline Trier

View booking page
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See how your booking page
could look like in 15 seconds

Group tickets & private events

Sponsors, partners, and group bookings: handled

Sell group packages to corporate sponsors, partner organisations, or friend groups who want to book together. Create private sub-events with hidden links for hosted tastings, VIP sessions, or sponsor-only experiences that aren't visible on your public page.

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Calendar integration

Keep your whole team on the same schedule

Volunteers, vendors, stage managers, bar staff: everyone needs to know where they should be and when. Sync your Understory calendar with your own calendar. Schedules update automatically when things change, so no one shows up at the wrong time.

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Understory Bloom

Invest €1 and get €4 in return

Launch Instagram & Facebook ads

Attract guests

Turn clicks into bookings

The easy way to get more bookings starts here. Bloom is automated ads for experience businesses - built from what has worked across thousands of ads.

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Learn about Bloom

Bookings, payments, marketing — all in one place

Get paid, look great online, understand what's working, and grow your business with Understory — without adding more tools.

Effortless payments

Accept cards, Apple Pay, Google Pay, MobilePay, PayPal, and more. Offer payment methods your guests already use.

A booking page that is your own

Custom colours, fonts, and images. Embed it on your website or share the link. Guests see your brand, not ours.

Know what's selling and what's not

See which classes fill up, which need a push, and where your revenue is heading. Make decisions on real data.

Get expert help

Fast answers, 7 days a week. People who understand the system. Plus an AI assistant and Help Center when you want to figure it out yourself.

21%

Average increase in bookings within the first year for Understory customers

Unlimited support

Unlimited users on every plan, no per-seat fees

Sune Urth

Head of Communication and Education

"From an operations perspective, working with Bloom has been a very smooth process. The team is responsive and quick to act, which makes collaboration straightforward. We also saw results shortly after starting the partnership. The monthly feedback cycle works particularly well."

Jacob Grønlund

Founder

"Understory Bloom really kicked off my gift card sales leading up to Christmas with effective marketing. I've truly appreciated how easy and fast it has been.”

Morten Dyrsø

Owner

"I was surprised by how significant an increase we saw in gift card sales for such a relatively small investment."

Svala Heidberg

Owner

"Understory Grow has profitably increased sales for my sauna infusion events and made me more visible on Facebook and Instagram.”

Duane Shepherd

Co-founder

"It’s just easier to let you handle it and take care of everything - I wear too many hats. I put all my eggs in Understory’s basket. And then just sit back while they work their magic in the background - then I open Understory and think, ‘Oh nice, another booking‘. I'm a very happy customer."

Ready to get back to what you love?

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Your first 50 bookings are on us — all features unlocked, no credit card required.

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Change your mind if it's not right for you.

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