Booking & management system for tastings
Sell out your tastings and run your business – all from one place
Chocolate, gin, wine: whatever you pour or pair, Understory takes care of the bookings, guest details, and day-of logistics so you can focus on delivering an experience worth talking about.
Free trial, no credit card required
Unlimited support
Start taking bookings today
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Trusted by 900+ experience businesss across Europe
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The tasting is the easy part. Getting everyone there, prepped and paid? That's where it gets messy.
You know your product inside out: the origin story, the tasting notes, the perfect pairing.
But between managing guest lists, chasing allergy info, and juggling group bookings from companies who "just need to confirm numbers" – a lot of energy goes to things that have nothing to do with the actual experience.
Understory handles the operational side so you can stay in the moment.
All-in-one platform
Get back to what you're good at. We'll handle the rest
Set up tickets to match your guests
Not every guest is the same, and neither are your tastings. Create different ticket types for different price points, group sizes, or experience levels.
Earn more from every booking
Let guests upgrade their experience at checkout. A cheese board to go with their wine, a bottle of their favourite gin to take home. One click for them, extra revenue for you. Without follow-up emails or separate payments.
Get everyone exactly what they need
Add your sommelier, distiller, or tasting host to each event so everyone knows who's leading which session. Guides see their own schedule and guest lists – nothing more, nothing less. Managers get a broader view. You stay in control of who accesses what in the system.
Get allergy info before the first taste
Gluten concerns at a beer pairing, dietary needs at a wine and cheese evening. Collect it all automatically at the point of booking. Without chasing emails, or last-minute surprises when guests are already seated.
Guests arrive informed and on time
Send automatic confirmations with everything guests need to know: arrival time, dress code, what to expect, how to find you. Need to share documents in advance? Attach them. Last-minute change? Message all attendees directly from the booking list.
See how cooking and drink class hosts use Understory
Browse their booking pages, see how they've set things up, and picture what yours could look like.
See how your booking page
could look like in 15 seconds
Thanks for joining the waitlist we’ll keep you posted
Group tickets & private experiences
Easy corporate groups and friend bookings
Set up group tickets so the organiser books everyone at once – one payment, one confirmation, done. Or create private experiences with hidden links for exclusive bookings that aren't visible on your public calendar.
Gift cards & discount codes
Fill quiet evenings and keep revenue flowing
Slow midweek? Create a discount code to fill those Tuesday slots. Approaching the holidays? Gift cards for tastings practically sell themselves – and you get paid the moment someone buys one, long before the recipient walks through your door.
Easy rescheduling for guests
Let guests move their own booking
Plans change. Instead of fielding emails and manually rebooking people, let guests reschedule to another available date themselves. Less admin for you, a better experience for them, and fewer empty seats on the night.
Understory Bloom
Invest €1 and get €4 in return
Launch Instagram & Facebook ads
Attract guests
Turn clicks into bookings
The easy way to get more bookings starts here. Bloom is automated ads for experience businesses - built from what has worked across thousands of ads.
Bookings, payments, marketing — all in one place
Get paid, look great online, understand what's working, and grow your business with Understory — without adding more tools.
Effortless payments
Accept cards, Apple Pay, Google Pay, MobilePay, PayPal, and more. Offer payment methods your guests already use.
A booking page that is your own
Custom colours, fonts, and images. Embed it on your website or share the link. Guests see your brand, not ours.
Know what's selling and what's not
See which classes fill up, which need a push, and where your revenue is heading. Make decisions on real data.
Get expert help
Fast answers, 7 days a week. People who understand the system. Plus an AI assistant and Help Center when you want to figure it out yourself.
21%
Average increase in bookings within the first year for Understory customers
Unlimited support
Unlimited users on every plan, no per-seat fees
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Ready to get back to what you love?
Try Understory for free
Your first 50 bookings are on us — all features unlocked, no credit card required.
Cancel anytime
Change your mind if it's not right for you.
