Booking & management system for boat tours
Fill every tour. Handle the admin. Spend your day on the water
Fjord cruises, whale watching, sunset sailing, fishing trips, island hopping — manage bookings, collect guest details, and run your operation from the dock or the deck.
Free trial, no credit card required
Unlimited support
Start taking bookings today
Trusted by 900+ experience businesss across Europe
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You run a business on the water. The admin shouldn't keep you on land.
Between collecting passenger names, managing bookings, checking the weather, and coordinating crew – there's a stack of work before you even untie the lines.
Then you're out on the water. A guest messages about tomorrow. Another wants to reschedule because of the forecast. Someone booked but you never got their details.
Understory gives you one system to manage it all, so when you're at sea, the only thing on your mind is the trip.
All-in-one platform
Get back to what you're good at. We'll handle the rest
Know exactly who's on board before you leave the dock
Guests fill in their names, contact details, and emergency info when they book. Everything's in one place before you leave the dock.
Reach tourists where they're already looking
Connect to travel platforms and booking sites so guests find you when they're searching for things to do. Bookings come straight into Understory. Whether someone books through a travel site or your own page, everything ends up in one place.
Manage your business from the boat
Check bookings, message a guest, update tomorrow's schedule, confirm a group size – all from your phone.
Rough seas. Strong winds. Your system handles it
Weather calls the shots on the water – let guests reschedule or cancel on their own. Need to move a booking to another date yourself? Done in a few clicks. Less back-and-forth, and no one's stuck with a booking they can't use.
See how cooking and drink class hosts use Understory
Browse their booking pages, see how they've set things up, and picture what yours could look like.
See how your booking page
could look like in 15 seconds
Thanks for joining the waitlist we’ll keep you posted
Booking add-ons
Earn more before anyone steps on board
Let guests add snacks, drinks, a fishing rod hire, or a photo package when they book. One checkout, one payment, more revenue per passenger. Without collecting cash on the boat, or separate orders to track.
Resource management
Life vests, rods, gear – all tracked automatically
Understory tracks what you have and what's already reserved. When a guest books, the right equipment gets set aside. You set the numbers, the system does the rest.
Private experiences
Exclusive trips for groups and companies
Sunset cruises for a birthday. A private fishing trip for a stag do. Create hidden booking links for private charters that aren't visible on your public page. One booking, one payment, the whole boat.
Ticket types
Adults, children, families – one booking page
Set up ticket types that match how guests book. Provide different prices and different options, all managed from one place. Guests pick what fits at checkout.
Understory Bloom
Invest €1 and get €4 in return
Launch Instagram & Facebook ads
Attract guests
Turn clicks into bookings
The easy way to get more bookings starts here. Bloom is automated ads for experience businesses - built from what has worked across thousands of ads.
Bookings, payments, marketing — all in one place
Get paid, look great online, understand what's working, and grow your business with Understory — without adding more tools.
Effortless payments
Accept cards, Apple Pay, Google Pay, MobilePay, PayPal, and more. Offer payment methods your guests already use.
A booking page that is your own
Custom colours, fonts, and images. Embed it on your website or share the link. Guests see your brand, not ours.
Know what's selling and what's not
See which classes fill up, which need a push, and where your revenue is heading. Make decisions on real data.
Get expert help
Fast answers, 7 days a week. People who understand the system. Plus an AI assistant and Help Center when you want to figure it out yourself.
21%
Average increase in bookings within the first year for Understory customers
Unlimited support
Unlimited users on every plan, no per-seat fees
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Ready to get back to what you love?
Try Understory for free
Your first 50 bookings are on us — all features unlocked, no credit card required.
Cancel anytime
Change your mind if it's not right for you.
