Free Webinar - 9:00, 27 May 2026

Stop running ads that don't fill seats for your experience – do this instead

If you sell experiences, you probably know that ads can feel like a guessing game. This webinar helps you stop guessing. Lasse Kjær, founder of Understory, shows you the simple way to tell if your ads are working and the small changes that fill more seats.

Experts
Lasse Kjær – founder of Understory
+10 years working in the experience industry
Relevant for those who sell:

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Trusted by 900+ experience businesss across Europe

What you’ll learn

Everything you need to know to run ads that fill your calendar

01.
The three questions to answer before you run a single ad
Skip these, and you're running blindly trying to get more bookings
02.
How to stop wasting budget
What a good ads setup looks like for businesses selling experiences
03.
Make every guest count
How to get more value from the guests you already have, long after the experience ends
Every attendee receives the recording
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About the webinar

This isn't a webinar about hacks or shortcuts.

It's about the basics that most experience operators skip: knowing your margins, setting up your ads correctly, and understanding what a guest is actually worth over time.

Get those right, and marketing becomes a predictable way to fill seats. Get them wrong, and no budget will save you.

More webinars

There’s a lot to learn.
Dig in

Upcoming
13:00 BST
2nd May 2026
45 mins
Webinar One
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Upcoming
14:00 BST
6th June 2026
1 hour
Webinar Two
Ullamcorper tortor natoque ut euismod viverra diam amet. Elit ac amet enim fermentum iaculis tincidunt et dui. Fermentum sed et non adipiscing venenatis.
On demand
11:00 BST
26th June 2026
45 mins
Webinar Three
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