Free Webinar - 10:00, 3 July 2026

6 things you can do today to get more bookings for your experience

You don't need a bigger marketing budget to get more guests. It's often the small but important changes that make the biggest difference. In 45 minutes, you'll learn how to remove friction from your booking flow, answer your guests' doubts, and follow up better after the experience.

The webinar is in English.

Experts
Lasse Kjær – founder of Understory
+10 years working in the experience industry
Relevant for those who sell:

Tours

Workshops

Events

Courses

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Trusted by 1000+ experience businesses across Europe

45 minutes of practical, usable advice

What you'll take away from the webinar

01.
Find out where your guests drop off
You'll learn what to look for in your own booking flow, and how small points of friction can cost you more bookings than you'd think.
02.
Get ahead of your guests' doubts
Guests often have questions before they book. We'll show you how to use your booking page to answer their objections.
03.
Be visible on the right channels
We'll show you how to prioritize social media, marketplaces, and other channels, so you spend your energy and money where guests actually find and book experiences.
04.
Get more from your guests after the experience ends
You'll get concrete ideas for making more guests remember you, recommend you, and want to come back.
05.
Turn sold out into new bookings
You'll learn how waitlists can help you capture demand and create more bookings later.
06.
Make it easy to pass your experience on
You’ll learn how gift cards can help you get more bookings, and how to use them smarter on your website and in your marketing.
All participants will receive a recording of the webinar
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About the webinar

The good news: many of your guests make it almost all the way to booking. The bad news: almost-bookings don't get you very far.

If your potential guests can't find answers, the booking flow feels clunky, or the date they wanted is sold out, they drop off fast.

That's why we're giving you 6 concrete tips for getting more bookings in your calendar. Before guests land on your booking page, while they're considering booking, and after the experience ends.

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