Booking & management system for creative workshops
Fill your workshops. Ditch the admin. Get back to creating
One system to fill your workshops, manage your guests, and grow your business – so you can spend more time in the studio.
Free trial, no credit card required
Unlimited support
Go live today – workshops using Understory grow revenue 30% in their first year
Trusted by 900+ experience businesss across Europe
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Your craft deserves better than a cobbled-together system
You got into this to teach people a craft: to watch a beginner centre their first pot or pull a perfect candle from a mould. Not to wrestle with booking spreadsheets at 11pm.
But between tracking equipment, coordinating sessions, and figuring out who's signed up for what – there's a mountain of invisible work before anyone picks up a tool.
Understory handles the behind-the-scenes so you can stay hands-on where it counts.
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Your space, your rules
Pottery wheels, kiln slots, easels, workbenches – the system tracks what's available and what's already reserved. When someone books, Understory checks your equipment automatically. You set the limits, it enforces them.
Teach a full course, not just a taster
Some skills need more than one session. With multi-session events, guests sign up once and unlock every date in the programme. Same group, building skills together.
Birthdays, hen dos, team days – all sorted
Creative workshops are a natural fit for groups. Set up group tickets so a whole party books in one go, or create private sessions with hidden links only your client can see. Easy and fast.
Give your quiet periods a boost
Got a booking slump on your hands? Create targeted discount codes to bring bookings in when your calendar looks thin. Run an early-bird deal, reward loyal guests, or push a seasonal offer. You control the terms: percentage, expiry, which workshops qualify.
Revenue now, bookings later
Creative workshops are one of the most gifted experiences out there. Sell gift cards and the money lands in your account straight away, whether the recipient books next week or next year. And if they never redeem it? That money stays yours.
See how cooking and drink class hosts use Understory
Browse their booking pages, see how they've set things up, and picture what yours could look like.
See how your booking page
could look like in 15 seconds
Thanks for joining the waitlist we’ll keep you posted
Waitlist
Sold out doesn't have to mean lost interest
Workshop at capacity? Let guests add themselves to a waitlist. If someone drops out, the next person in line gets an automatic notification. Every spot stays filled, without you keeping track of who messaged when.
Collect guest details
Know who's in the room before they arrive
Is this their first time at a wheel, or have they been throwing for years? Do they need left-handed tools? Collect skill level, experience, and special requirements right when they book – so you can prep the right materials and tailor the session.
Understory Bloom
Investi €1 e ottieni €4 di ritorno
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Trasforma i click in prenotazioni
Il modo più semplice per ottenere più prenotazioni inizia qui. Bloom è pubblicità automatizzata per aziende di esperienze, basata su ciò che ha già funzionato in migliaia di annunci.
Bookings, payments, marketing — all in one place
Get paid, look great online, understand what's working, and grow your business with Understory — without adding more tools.
Effortless payments
Accept cards, Apple Pay, Google Pay, MobilePay, PayPal, and more. Offer payment methods your guests already use.
A booking page that is your own
Custom colours, fonts, and images. Embed it on your website or share the link. Guests see your brand, not ours.
Know what's selling and what's not
See which classes fill up, which need a push, and where your revenue is heading. Make decisions on real data.
Get expert help
Fast answers, 7 days a week. People who understand the system. Plus an AI assistant and Help Center when you want to figure it out yourself.
21%
Average increase in bookings within the first year for Understory customers
Unlimited support
Unlimited users on every plan, no per-seat fees
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Ready to get back to what you love?
Try Understory for free
Your first 50 bookings are on us — all features unlocked, no credit card required.
Cancel anytime
Change your mind if it's not right for you.
