Booking & management system for coking & drinking

Bli hittad. Bli bokad. Fortsätt växa.

Det svåraste är inte att skapa en bra upplevelse, utan att sälja den. Och de verktyg som finns där ute är inte byggda för företag som ditt. Det är däremot Bloom.

Free trial, no credit card required

Unlimited support

Start taking bookings today

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Trusted by 900+ experience businesss across Europe

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Running a cooking or drink class is rewarding. Managing one? Not so much.

You got into this because you love sharing your passion with your community. Probably not because you love spreadsheets and endless email chains.

Between prepping ingredients, coordinating hosts, and making sure your space isn't overbooked — there's a lot happening before your guests even walk through the door.

Understory takes that operational stress off your plate.

Möt Bloom

BÖRJA MED LÖNSAMMA ANNONSER DIREKT

Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more
Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more
Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more
Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more
Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more

Gustav Johansson

Grundare

"Vi hade ett fantastiskt samarbete med Understory och kan varmt rekommendera det till alla som funderar på att sälja kurser, evenemang eller upplevelser! Personalen är också underbar."

Lise Juhl Hansen

Tur- & eventansvarig

"Understory är enkelt att använda och mycket flexibelt att jobba med. Det ger oss många möjligheter som vi inte hade i våra tidigare bokningssystem. Övergången från det gamla systemet gick hur bra som helst."

See how cooking and drink class hosts use Understory

Browse their booking pages, see how they've set things up, and picture what yours could look like.

Get a better booking page in 15 seconds

Booking add-ons

Small upgrades, bigger earnings

Let guests add a wine pairing, a take-home recipe book, an extra portion to bring home, or a premium ingredient upgrade — all at checkout. They get a better experience, you earn more per booking. No extra admin.

Barista pouring milk to create latte art in a cup of coffee.

Gift cards & discount codes

Sell gift cards to keep revenue flowing

Cooking and drinks classes make brilliant gifts. Sell gift cards and get paid immediately — long before the recipient books their session. Create discount codes for returning guests, early-bird offers, or seasonal promotions.

Close-up of a person filling a glass with beer from a metal tap in a brewery, with the person's reflection on the shiny tank.

Group tickets & private experiences

Sell to groups and companies

Offer private classes for friend groups, corporate team-building, or birthday celebrations. Set up group tickets so the whole party books at once, without piecing together individual bookings or managing group emails.

Man and woman wearing black aprons preparing dough together in a kitchen with white tiled wall and stainless steel refrigerator.

QR check in

Welcome guests effortlessly

Guests arrive, show their phone, you scan. That's it. No printed lists, ticking off names manually, or holding up the queue while everyone's excited to get started.

Two men preparing food in a kitchen, one wearing a black apron and smiling, the other focused on the task.

Understory Bloom

Investera 1 kr. och få 4 kr. tillbaka

Starta Instagram- och Facebook-annonser

Få fler besökare

Omvandla klick till bokningar

Det enkla sättet att få fler bokningar börjar här. Bloom är automatiserade annonser för upplevelseföretag - byggt på det som redan fungerar i tusentals annonser.

NTE ÄNNU ETT ANNONSVERKTYG UTAN ETT HELT NYTT SÄTT ATT ARBETA

Get paid, look great online, understand what's working, and grow your business with Understory — without adding more tools.

Effortless payments

Accept cards, Apple Pay, Google Pay, MobilePay, PayPal, and more. Offer payment methods your guests already use.

A booking page that is your own

Custom colours, fonts, and images. Embed it on your website or share the link. Guests see your brand, not ours.

Know what's selling and what's not

See which classes fill up, which need a push, and where your revenue is heading. Make decisions on real data.

Get expert help

Fast answers, 7 days a week. People who understand the system. Plus an AI assistant and Help Center when you want to figure it out yourself.

21%

Average increase in bookings within the first year for Understory customers

Unlimited support

Unlimited users on every plan, no per-seat fees

Jacob Grønlund

Grundare

"Understory Bloom satte verkligen fart på min presentkortsförsäljning inför jul med effektiv marknadsföring. Jag har verkligen uppskattat hur enkelt och snabbt det har varit."

Morten Dyrsø

Ägare

"Jag blev förvånad över hur stor ökning vi såg i försäljningen av presentkort – för en så pass liten investering."

Svala Heidberg

Ägare

"Understory Bloom har på ett lönsamt sätt ökat försäljningen av mina bastuupplevelser och gjort mig mer synlig på Facebook och Instagram."

Duane Shepherd

Ägare

"Det är bara enklare att låta er hantera allt – jag har tillräckligt att göra. Jag har satsat fullt ut på Understory och kan bara luta mig tillbaka medan de gör sitt jobb i bakgrunden. Sedan öppnar jag Understory och tänker: 'Åh vad bra, ännu en bokning!'. Jag är en mycket nöjd kund."

Ready to get back to what you love?

Try Understory for free

Your first 50 bookings are on us — all features unlocked, no credit card required.

Cancel anytime

Change your mind if it's not right for you.

Bearded man wearing a blue shirt smiling and touching his chin with a blurred glass in the foreground.Bearded man wearing a blue shirt smiling and touching his chin with a blurred glass in the foreground.