Booking & management system for coking & drinking

Bliv opdaget. Få bookinger. Vækst din forretning

Det sværeste er ikke selve oplevelsen. Det er at fylde de tomme pladser. Men de værktøjer, der findes, er ikke bygget til virksomheder som din. Bloom er.

Free trial, no credit card required

Unlimited support

Start taking bookings today

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Trusted by 900+ experience businesss across Europe

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Running a cooking or drink class is rewarding. Managing one? Not so much.

You got into this because you love sharing your passion with your community. Probably not because you love spreadsheets and endless email chains.

Between prepping ingredients, coordinating hosts, and making sure your space isn't overbooked — there's a lot happening before your guests even walk through the door.

Understory takes that operational stress off your plate.

Mød Bloom

Få annoncer der virker - allerede i morgen

Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more
Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more
Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more
Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more
Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more

Gustav Johansson

Grundlægger

"Vi havde en fantastisk oplevelse med Understory og kan varmt anbefale det til alle, der overvejer at sælge kurser, begivenheder eller oplevelser! Personalet er også helt fantastisk."

Lise Juhl Hansen

Tour- & eventmanager

"Understory er let at bruge og meget fleksibelt at arbejde i. Det giver os en masse muligheder, som vi ikke havde i vores tidligere bookingsystemer. Overgangen fra det tidligere system var helt problemfri."

See how cooking and drink class hosts use Understory

Browse their booking pages, see how they've set things up, and picture what yours could look like.

Get a better booking page in 15 seconds

Booking add-ons

Small upgrades, bigger earnings

Let guests add a wine pairing, a take-home recipe book, an extra portion to bring home, or a premium ingredient upgrade — all at checkout. They get a better experience, you earn more per booking. No extra admin.

Barista pouring milk to create latte art in a cup of coffee.

Gift cards & discount codes

Sell gift cards to keep revenue flowing

Cooking and drinks classes make brilliant gifts. Sell gift cards and get paid immediately — long before the recipient books their session. Create discount codes for returning guests, early-bird offers, or seasonal promotions.

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Group tickets & private experiences

Sell to groups and companies

Offer private classes for friend groups, corporate team-building, or birthday celebrations. Set up group tickets so the whole party books at once, without piecing together individual bookings or managing group emails.

Man and woman wearing black aprons preparing dough together in a kitchen with white tiled wall and stainless steel refrigerator.

QR check in

Welcome guests effortlessly

Guests arrive, show their phone, you scan. That's it. No printed lists, ticking off names manually, or holding up the queue while everyone's excited to get started.

Two men preparing food in a kitchen, one wearing a black apron and smiling, the other focused on the task.

Understory Bloom

Investér 1 kr. og få 4 kr. tilbage

Tænd for Instagram- og Facebook annoncer

Tiltræk gæster

Forvandl klik til bookinger

Den nemme måde at få flere bookinger på starter her. Bloom er automatiserede annoncer til oplevelsesvirksomheder - bygget på det, der allerede virker på tværs af tusindvis af annoncer.

Ikke endnu et annonceværktøj. En helt anden tilgang

Get paid, look great online, understand what's working, and grow your business with Understory — without adding more tools.

Effortless payments

Accept cards, Apple Pay, Google Pay, MobilePay, PayPal, and more. Offer payment methods your guests already use.

A booking page that is your own

Custom colours, fonts, and images. Embed it on your website or share the link. Guests see your brand, not ours.

Know what's selling and what's not

See which classes fill up, which need a push, and where your revenue is heading. Make decisions on real data.

Get expert help

Fast answers, 7 days a week. People who understand the system. Plus an AI assistant and Help Center when you want to figure it out yourself.

21%

Average increase in bookings within the first year for Understory customers

Unlimited support

Unlimited users on every plan, no per-seat fees

Jacob Grønlund

Ejer

"Understory Bloom startede virkelig mit gavekortsalg op til jul med effektiv markedsføring. Jeg har virkelig værdsat, hvor nemt og hurtigt det har været."

Morten Dyrsø

Ejer

"Det kom bag på mig, hvor markant en stigning vi så i salg af gavekort for en så relativt lille investering."

Svala Heidberg

Ejer

"Understory Bloom har øget salget af mine saunagus-events og gjort mig mere synlig på Facebook og Instagram."

Duane Shepherd

Medstifter

"Det er bare nemmere at lade jer håndtere det hele - jeg har nok at se til. Jeg har sat alt ind på Understory og kan bare læne mig tilbage, mens de gør deres arbejde i baggrunden. Så åbner jeg Understory og tænker: ‘Åh fedt, endnu en booking!’. Jeg er en meget tilfreds kunde."

Ready to get back to what you love?

Try Understory for free

Your first 50 bookings are on us — all features unlocked, no credit card required.

Cancel anytime

Change your mind if it's not right for you.

Bearded man wearing a blue shirt smiling and touching his chin with a blurred glass in the foreground.Bearded man wearing a blue shirt smiling and touching his chin with a blurred glass in the foreground.