Booking & management system for coking & drinking

Bli funnet. Bli booket. Fortsett å vokse.

Det vanskeligste er ikke å drive opplevelsen. Det er å fylle tomme plasser. Men verktøyene der ute er ikke bygget for bedrifter som din. Bloom er det.

Free trial, no credit card required

Unlimited support

Start taking bookings today

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Trusted by 900+ experience businesss across Europe

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Running a cooking or drink class is rewarding. Managing one? Not so much.

You got into this because you love sharing your passion with your community. Probably not because you love spreadsheets and endless email chains.

Between prepping ingredients, coordinating hosts, and making sure your space isn't overbooked — there's a lot happening before your guests even walk through the door.

Understory takes that operational stress off your plate.

Møt Bloom

Ha lønnsomme annonser i gang i morgen

Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more
Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more
Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more
Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more
Man in black shirt and apron filleting a large fish on a blue cutting board in a kitchen with teal tiled walls.

Your space, your rules

When a booking comes in, the system automatically checks if the right space is available — whether that's your main kitchen, a private tasting room, or an outdoor terrace. You set the capacity for each space, and Understory handles the rest.

Learn more

Gustav Johansson

Grunnlegger

"Vi hadde en fantastisk opplevelse med Understory og kan anbefale det til alle som tenker på å selge kurs, arrangementer eller opplevelser! Teamet er også helt strålende."

Lise Juhl Hansen

Tur- og arrangementsansvarlig

"Understory er enkelt å bruke og veldig fleksibelt å jobbe med. Det gir oss mange muligheter som vi ikke hadde i våre tidligere bookingsystemer. Overgangen fra det forrige systemet var sømløs."

See how cooking and drink class hosts use Understory

Browse their booking pages, see how they've set things up, and picture what yours could look like.

Get a better booking page in 15 seconds

Booking add-ons

Small upgrades, bigger earnings

Let guests add a wine pairing, a take-home recipe book, an extra portion to bring home, or a premium ingredient upgrade — all at checkout. They get a better experience, you earn more per booking. No extra admin.

Barista pouring milk to create latte art in a cup of coffee.

Gift cards & discount codes

Sell gift cards to keep revenue flowing

Cooking and drinks classes make brilliant gifts. Sell gift cards and get paid immediately — long before the recipient books their session. Create discount codes for returning guests, early-bird offers, or seasonal promotions.

Close-up of a person filling a glass with beer from a metal tap in a brewery, with the person's reflection on the shiny tank.

Group tickets & private experiences

Sell to groups and companies

Offer private classes for friend groups, corporate team-building, or birthday celebrations. Set up group tickets so the whole party books at once, without piecing together individual bookings or managing group emails.

Man and woman wearing black aprons preparing dough together in a kitchen with white tiled wall and stainless steel refrigerator.

QR check in

Welcome guests effortlessly

Guests arrive, show their phone, you scan. That's it. No printed lists, ticking off names manually, or holding up the queue while everyone's excited to get started.

Two men preparing food in a kitchen, one wearing a black apron and smiling, the other focused on the task.

Understory Bloom

Invester 1 kr. og få 4 kr. tilbake

Start Instagram- og Facebook-annonser

Tiltrekk gjester

Gjør klikk om til bookinger

Den enkle måten å få flere bookinger på starter her. Bloom er automatiserte annonser for opplevelsesbedrifter - bygget på det som allerede fungerer på tvers av tusenvis av annonser.

IKKE ET ANNET ANNONSEVERKTØY. EN HELT ANNEN TILNÆRMING

Get paid, look great online, understand what's working, and grow your business with Understory — without adding more tools.

Effortless payments

Accept cards, Apple Pay, Google Pay, MobilePay, PayPal, and more. Offer payment methods your guests already use.

A booking page that is your own

Custom colours, fonts, and images. Embed it on your website or share the link. Guests see your brand, not ours.

Know what's selling and what's not

See which classes fill up, which need a push, and where your revenue is heading. Make decisions on real data.

Get expert help

Fast answers, 7 days a week. People who understand the system. Plus an AI assistant and Help Center when you want to figure it out yourself.

21%

Average increase in bookings within the first year for Understory customers

Unlimited support

Unlimited users on every plan, no per-seat fees

Jacob Grønlund

Grunnlegger

"Understory Bloom fikk virkelig fart på salget mitt av gavekort frem mot jul, ved hjelp av effektiv markedsføring. Jeg har virkelig satt pris på hvor enkelt og raskt det har vært."

Morten Dyrsø

Eier

"Jeg ble overrasket over hvor stor økning vi så i gavekortsalg – for en såpass liten investering."

Svala Heidberg

Eier

"Understory Bloom har økt salget på sauna-infusjonene mine - og gjort meg mer synlig på Facebook og Instagram."

Duane Shepherd

Eier

"Det er bare enklere å la dere ta hånd om alt – jeg har altfor mange roller på én gang. Jeg satset helt på Understory. Og så var det bare å lene seg tilbake mens magien skjedde i bakgrunnen – så åpner jeg Understory og tenker: ’Åh, så bra – en ny booking’. Jeg er en veldig fornøyd kunde."

Ready to get back to what you love?

Try Understory for free

Your first 50 bookings are on us — all features unlocked, no credit card required.

Cancel anytime

Change your mind if it's not right for you.

Bearded man wearing a blue shirt smiling and touching his chin with a blurred glass in the foreground.Bearded man wearing a blue shirt smiling and touching his chin with a blurred glass in the foreground.