Holdbar
becomes
understory

same platform, same people - new name! 

We wanted a name that better reflects the difference we want to make – helping experience creators and hosts thrive.

That’s why we chose Understory – and here’s what it means:

In nature, the understory is a part of the forest – a hidden but essential space where growth happens, connections are built, and potential is nurtured.

It’s a vital foundation, supporting the entire ecosystem through connection and collaboration.⁠

That’s what we do for our hosts and experience creators. ⁠

Our platform gives you all the tools you need to run an experience business. Bookings, payments, and marketing made simple, so you can focus on creating unforgettable experiences.

Understory is here to lift, nourish, and empower people like you shaping the world of experiences.

the same platform you know and trust

same dedicated team

We’ve only updated our name, not the people you count on when you need help. As always, we’re just a quick chat or call away.

same great features

Your bookings, payments, and automations will keep running seamlessly, just like they always have. All the tools you rely on remain exactly the same – no changes, no hassles.

same passion

Our name may have changed, but our mission hasn’t. We’re still dedicated to helping experience creators grow, thrive, and create meaningful experiences – just as we’ve always been.

zero interruptions

You don’t need to adjust or worry about a thing. Everything in our platform will function exactly as it did before, so you can stay focused on your business while we keep things running in the background.