Creating
a better
experience
Serving the underserved
For too long we have seen an ecosystem of experience makers being overlooked and held back. We've experienced this after working in the experience industry for more than 10 years, and now we want to change that.
We make it happen with a powerful, easy-to-use system built on insights from 2,000+ experience businesses.
Understory gives you all the tools you need to run an experience business: From creation to management and growth, you’ll have everything you need to turn passion into profit.
global ambitions - danish foundation
At our offices in Aarhus and Copenhagen, you’ll find 40 talented (and genuinely nice) people working together toward one goal:
To develop a software that will redefine how experiences are created, promoted, and sold in a fast-growing global market.
stories > stuff
At Understory, we’re on a mission to move beyond a world lived through screens. We believe real-life experiences bring us back to what matters: being present and human.
By empowering those who create meaningful experiences, we aim to shift focus from materialism to connection – where shared moments and stories mean more than stuff.
Interested in working at Understory?
We're always on the lookout for passionate individuals to grow with us! At Understory, we believe in creating meaningful experiences and building something extraordinary together. Ready to be part of our journey?
Reach out - we’d love to hear from you!