What exactly does Understory do?
THE ONLY TOOL YOU NEED TO SELL EXPERIENCES
One system for bookings, calendar, marketing and everything else you need
What type of experience business do you have?
Understory is made for experience creators like you.
TRUSTED BY 1,000+ BUSINESSES
Director
CEO & surf instructor
Founder
Tour- & eventmanager
Owner & founder
Head of Sales
Get a feel of how understory works
Try free. GEt a New booking page in 15s
Enter your website and tap the button. Watch magic unfold.
WHY USE UNDERSTORY?
Connect your favorite tools
Understory works with the tools you already use, simplifying bookings, finances, and schedules. Automatically transfer payments and invoices directly to e-conomic, promote your experiences on top marketplaces like Truestory, and connect your Understory calendar with your personal calendar.
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66
%
Average increase in revenue
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63
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Average increase in bookings
Accommodation
Classes
Arts & Crafts
Tours
Adventure
Health & Yoga
Accommodation
Classes
Arts & Crafts
Tours
Adventure
Health & Yoga
See for yourself
experiences & Events
Easily create new experiences with our intuitive system. Schedule event dates, message your guests, and cancel if needed – all from one place.
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Guest Experience
Offer your guests a simple and seamless booking experience. Let them explore your offerings, check available dates, and book their spot effortlessly.
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Booking Details
Stay in full control of your bookings with all the details in one place. Both you and your guests can manage bookings easily, with automatic refunds for cancellations.
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Calendar View
Keep everything organized with our calendar page, giving you a clear overview of all your upcoming events. Use the filters to customize your view and find exactly what you’re looking for in no time.
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Dashboard overview
Get a clear overview of your business with key sales insights. Filter by experience or time period to quickly find the details you’re looking for.
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Answers to your questions
Over 500 experience makers – from tour guides to tasting classes – use Understory to boost bookings and revenue, save hours on admin, and deliver seamless guest experiences. Our all-in-one platform handles bookings, payments, and marketing, so you can spend less time behind a screen and more time doing what you love – while growing your business.
How much does it cost?
You can get started for free. Our pricing’s built to fit experience businesses of all sizes, with flexible plans that grow with you. No hidden fees, no long-term commitments – just the tools you need to run your business.
Which website systems does Understory work with?
Understory works with any website. You can add a booking link or a simple booking calendar to your site — no coding needed. If you use WordPress, there’s an easy built-in way to connect Understory.
Will this help me get more bookings?
Definitely. With built-in marketing tools, a smooth booking flow, and automated guest communication, Understory helps you attract more guests and keep them coming back – without extra work on your end.
How is Understory different from other booking systems?
Understory is more than just a booking tool – it’s your all-in-one solution to create, manage, and sell experiences. Unlike other systems, it handles everything from bookings and secure payments to automated guest emails and built-in marketing tools – all in one easy-to-use platform designed specifically for experience hosts. No more switching between tools or manually following up with guests. Plus, it’s simple for your guests to book and pay in just a few clicks, making their experience seamless from start to finish.
What payment solutions can I offer my guests?
Your guests can pay with standard payment cards, Apple Pay, Google Pay, MobilePay, PayPal, Swish, iDeal, and Vipps.
How quickly can I get started with Understory?
Getting started with Understory is easy. First, you have to create an experience. Second, you have to set up an event with a date. Third, you have to connect to Stripe to accept payments. Finally, share your booking link on your website, social media, or directly with customers. All of this can be done in less than 1 day, and then you can start taking bookings right away.
Can I use Understory on my phone?
Yes! Understory works smoothly on your phone, so you can manage bookings, update your calendar, and message guests from anywhere – whether you’re on the go, or right in the middle of an experience.
What if I find out that Understory is not the right fit?
No problem! You can get started for free with our free plan, and if Understory isn’t the right fit, you can cancel anytime – no long-term commitments, no cancellation fees. We’re here to help you find what works best for your business.
