Booking & management system for active experiences
Teach. Guide. Inspire. Let Understory handle the rest
Surf lessons, climbing sessions, kayak tours — whatever you teach, Understory handles the bookings, guest details, and behind-the-scenes so you can be where you belong: outside, with your group.
Free trial, no credit card required
Unlimited support
Start taking bookings today
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Trusted by 900+ experience businesss across Europe
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Your job happens outdoors. Your admin shouldn't keep you at a desk
You spend your days in the water, on the rock face, or out on a trail. But before any of that, there's a pile of logistics: checking equipment, confirming guest details, chasing payments, and figuring out who's in which group with which instructor.
And you're probably doing most of it from your phone between sessions.
Understory gives you one place to manage it all – even on the go.
Möt Bloom
BÖRJA MED LÖNSAMMA ANNONSER DIREKT
Track equipment automatically
The system knows what equipment you have, what's booked out, and what's still available. When a guest books, it gets allocated automatically. Rent out gear too? Understory tracks rentals alongside your sessions, so you always know what's in use and what's free.
Sell exactly how your guests want to buy
Adults, kids, couples, families – set up ticket types that fit how people book. Then let guests add extras at checkout: kayak rental, equipment hire, a photo package, a post-session drink. They build their own experience, you earn more per booking.
Get found where travellers are already looking
Connect to online travel agencies and marketplaces to reach guests who are browsing for things to do. Bookings flow into the same system you already use. Without switching between platforms, double-entering data, or managing separate calendars.
Manage everything from your phone
You're not sitting at a desk – you're on a beach, at a harbour, or halfway up a mountain. Check today's bookings, update your calendar, message a guest, confirm a group size: all from your phone. Stay on top of your business, wherever you are.
Keep guests informed and handle changes fast
Send automatic confirmations, reminders, and pre-session info: what to wear, where to meet, what to bring, fitness requirements. Guests arrive prepared, you start on time. Need to communicate a weather delay or location change? Message all attendees directly from the booking list.
See how cooking and drink class hosts use Understory
Browse their booking pages, see how they've set things up, and picture what yours could look like.
See how your booking page
could look like in 15 seconds
Thanks for joining the waitlist we’ll keep you posted
Multi-session events (Coming Soon)
Teach a full course, not just a one-off
Some skills need multiple sessions with the same group. With multi-session events, guests sign up once and get access to every date in the programme. No need to rebook each week, or chase attendance.
Team planning & roles
Set who’s instruct what, give them what they need
Assign instructors to sessions so everyone knows their schedule. Set roles so instructors see their own groups and guest lists, while managers see the full picture. Admins control everything. No one sees more than they need to.
Collect guest details
Get the info you need upfront
Weight for harness sizing. Swimming ability for water sessions. Experience level for group placement. Collect it all when guests book – not when they show up and you're scrambling to adjust.
Flexible scheduling & cancellations
Have a system that handles change smoothly
Wind too strong? Waves too flat? Trail closed? Let guests reschedule to another date themselves – or move their booking from the back office in a few clicks. Process partial refunds when conditions change.
Add to your calendar
Connect your personal calendar
Connect Google or Apple Calendar. See your Understory bookings alongside personal appointments. Never double-book again.
Understory Bloom
Investera 1 kr. och få 4 kr. tillbaka
Starta Instagram- och Facebook-annonser
Få fler besökare
Omvandla klick till bokningar
Det enkla sättet att få fler bokningar börjar här. Bloom är automatiserade annonser för upplevelseföretag - byggt på det som redan fungerar i tusentals annonser.
NTE ÄNNU ETT ANNONSVERKTYG UTAN ETT HELT NYTT SÄTT ATT ARBETA
Get paid, look great online, understand what's working, and grow your business with Understory — without adding more tools.
Effortless payments
Accept cards, Apple Pay, Google Pay, MobilePay, PayPal, and more. Offer payment methods your guests already use.
A booking page that is your own
Custom colours, fonts, and images. Embed it on your website or share the link. Guests see your brand, not ours.
Know what's selling and what's not
See which classes fill up, which need a push, and where your revenue is heading. Make decisions on real data.
Get expert help
Fast answers, 7 days a week. People who understand the system. Plus an AI assistant and Help Center when you want to figure it out yourself.
21%
Average increase in bookings within the first year for Understory customers
Unlimited support
Unlimited users on every plan, no per-seat fees
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Ready to get back to what you love?
Try Understory for free
Your first 50 bookings are on us — all features unlocked, no credit card required.
Cancel anytime
Change your mind if it's not right for you.
