Google Ads
Customers are searching for your experience right now
No marketing experience needed
Made for experience businesses
Results in your first month
No marketing experience needed
Made for experience businesses
Results in your first month
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Administrativt arbejde stjæler tid fra det, du er bedst til
En færdighed, der er værd at lære fra sig. Et sted, der er værd at opleve. En oplevelse, der er værd at skabe.
Men et sted mellem drømmen og hverdagen tog det administrative arbejde over.
Hvis du bruger utallige timer på at bekræfte bookinger, følge op på no-shows og finde ud af, hvordan du får flere gæster i kalenderen, så er du ikke alene.
Der findes en bedre måde.
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Morten Dyrsø
Owner
“Thank you for the thorough work on our Google Ads and for explaining everything in a way that’s easy to understand, even for those of us outside the marketing world.”
Sigmund
Co-owner
“With Understory running our Google Ads, June became a record month for us, even before our usual July peak”
What is Google Ads?
Get seen. Get clicked. Get booked
Google Ads puts your experience in front of people at the exact moment they're searching for it. There are two ways we do this for you: Branded Search and Smart Search.
Branded Search: defend what's already yours
Some guests already know your experience and search for you directly. Without ads on Google, marketplaces like Viator, or competitors can appear above your own listing.
Branded Search helps keep you at the top when guests search your name. It doesn’t create new demand, but it protects the demand you’ve already earned.
Smart Search: reach new guests
Other people don't know your business yet, but they're searching for exactly what you offer: "kayak tour Copenhagen," "ceramics workshop near me,".
Smart Search shows your ad to them too, built around your categories, your location, and what you actually sell. This is where new bookings come from.
Sådan fungerer det
Bliv klar til flere bookinger på tre trin
Trin 1
Sæt din oplevelse op
Tilføj dine oplevelser, sæt dine priser, og gør bookingsiden til din egen – med dine farver, skrifttyper og billeder.
Trin 2
Begynd at tage imod bookinger
Din bookingside er i luften. Gæster kan booke og betale online, og bekræftelser sendes automatisk. Du er i gang.
Step 3
Your ads launch.
Once everything’s ready, we get your ads live, usually within a week.
Trin 3
Voks med selvtillid
Følg dit salg. Kør automatiske annoncer. Tilføj teammedlemmer. Skalér uden at skulle skifte system igen om to år.
Hvilken type oplevelser sælger du?
Pricing
One price. Everything included
€89
/ monthly
Protects the bookings you already earn from your own name
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€89
/ monthly
Protects the bookings you already earn from your own name
You decide how much to spend based on your goals and availability.
Cancel anytime
Understory
DIY
Agency
Under €300/month
Live in days
No long-term contract
Built for experience businesses
Start with what works from day one
Automatic optimisation
You stay in control
Clear, simple reporting
No marketing skills needed
Results in your first month
Who is Google Ads is for
Google Ads is for you if…
You run recurring experiences with availability to fill
People already search for your business by name
You want more direct bookings but don't have time or skills to run ads
You want a low-effort way to start, with room to scale when it works
You're tired of guessing whether your marketing is doing anything
You have no upcoming sessions that need more bookings
You already have a sophisticated in‑house marketing team or agency
Most of your bookings come from email inquiries rather than online bookings
You're looking for a done-for-you consulting service
You can see the numbers...
Yes, you can always check how your ads on Google are performing in Understory.
But honestly, you shouldn’t have to spend your time figuring out what every click, conversion, or trend means. That’s our job.
We keep an eye on the numbers, spot what can be improved, and suggest the next move.
Your job is showing up for your guests with a smile. Not squinting at a screen full of numbers that were never meant for you to interpret.
Ready to get found on google?
We’ll handle the ads. You focus on your experiences.
Get started this week
No marketing experience needed
Cancel anytime
FAQ
Få svar på dine spørgsmål
Hvad kan Understory helt præcist?
You need a minimum budget to give Google Ads a fair chance to perform. That’s €100/month for Branded Search and €150/month for Smart Search.
Importantly, this is your maximum monthly spend, not a guaranteed amount we’ll spend. If there aren’t enough relevant searches to use the full budget, we won’t spend it just for the sake of it. For example, if your budget is €100 but there’s only enough search demand to spend €70 effectively, you’ll only spend €70.
Hvad koster det?
Du kan komme i gang gratis.
Vores priser passer til oplevelsesvirksomheder i alle størrelser med fleksible planer, der vokser med dig. Ingen skjulte gebyrer, ingen langsigtede forpligtelser – bare de værktøjer, du har brug for til at drive din virksomhed.
Se vores abonnementer her.
Hvilke websystemer fungerer sammen med Understory?
Understory virker med alle websystemer. Du kan nemt tilføje et bookinglink eller en bookingkalender til dit website – helt uden at skulle i gang med at kode.
Bruger du WordPress? Så har vi en en simpel, indbygget løsning til at integrere Understory.
Kan Understory hjælpe mig med at få flere bookinger?
Helt sikkert.
Virksomheder, der bruger Understory, får 20% flere bookinger i gennemsnit inden for det første år takket være de indbyggede marketingværktøjer, et gnidningsfrit bookingflow og automatiseret gæstekommunikation – uden ekstra arbejde fra din side.
Hvordan adskiller Understory sig fra andre bookingsystemer?
Understory er mere end et bookingværktøj – det er din alt-i-en løsning til at skabe, administrere og sælge oplevelser.
Det håndterer alt fra bookinger og betalinger til automatiske mails til dine gæster og indbyggede marketingværktøjer. Alt samlet i ét brugervenligt system designet specifikt til oplevelsesvirksomheder.
Du slipper for at jonglere mellem flere systemer eller skulle følge manuelt op på dine gæster. Samtidig gør Understory det nemt for dine gæster at booke og betale for din oplevelse med få klik.
Hvilke betalingsløsninger kan jeg tilbyde mine gæster?
Dine gæster kan betale med standard betalingskort – Apple Pay, Google Pay, MobilePay og PayPal.
Hvor hurtigt kan jeg komme i gang med Understory?
Det er nemt at komme i gang med Understory.
Opret din oplevelse, tilføj datoer til din oplevelse, og forbind til sidst din Stripe-konto for at modtage betalinger. Del derefter dit bookinglink på din hjemmeside, sociale medier eller direkte med dine gæster.
Vi kan hjælpe dig med at sætte det hele op på under 24 timer – og så er du klar til at tage imod bookinger med det samme.
Kan jeg bruge Understory på min telefon?
Ja! Understory fungerer uden problemer på din mobil, så du kan administrere bookinger, opdatere din kalender og kommunikere med dine gæster – uanset om du er på farten eller lige midt i en oplevelse.