Automatic Instagram & Facebook ads
Get found. Get booked. Keep growing
The hardest part isn't running the experience. It's filling empty seats. But the tools out there aren't built for businesses like yours. Meta Ads from Understory is.
€349/month + your ad budget
Results in your first month
No marketing experience needed
66%
average increase in revenue
63%
average increase in bookings
€4
back for every €1 you invest – on average
Claim your spot. We'll take it from here
YOU KNOW ADS COULD WORK...
You just haven't found a way that makes sense for your business.
You've tried agencies. Too expensive, slow, and hands-off. You've tried doing it yourself. Confusing dashboards, wasted spend, and no clear results.
Say you run a tasting at €45 per person with 5 empty seats each week.
That's €225 a week, or €11,700 a year, slipping through the cracks. The space is booked. You're ready.
Those seats are almost pure profit.
You just need the right people to find you.
That's what Meta Ads does.
Meet Meta Ads
Have profitable ads running tomorrow
We connect Meta Ads (Facebook & Instagram) to your Understory account and automatically create ads based on what's already working for other experience businesses. Launch in days and see what drives bookings, while staying in control of your budget and ads.
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Sune Urth
Head of Communication and Education
"From an operations perspective, working with Bloom has been a very smooth process. The team is responsive and quick to act, which makes collaboration straightforward. We also saw results shortly after starting the partnership. The monthly feedback cycle works particularly well."
Jacob Grønlund
Founder
"Understory really kicked off my gift card sales leading up to Christmas with effective marketing. I've truly appreciated how easy and fast it has been.”
85.7%
increase in gift card sales
47.5%
increase in revenue
€8.62
in return for every € spent
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Morten Dyrsø
Owner
"I was surprised by how significant an increase we saw in gift card sales for such a relatively small investment."
34%
increase in gift card sales
€5.55
in return for every € spent
Svala Heidberg
Owner
"Understory has profitably increased sales for my sauna infusion events and made me more visible on Facebook and Instagram.”
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Duane Shepherd
Co-founder
"It’s just easier to let you handle it and take care of everything - I wear too many hats. I put all my eggs in Understory’s basket. And then just sit back while they work their magic in the background - then I open Understory and think, ‘Oh nice, another booking‘. I'm a very happy customer."
What this can look like for you
If you invest €400 per month on ads and see a €4 return per euro, that's roughly €2,220 in revenue from your investment.
That’s the kind of results experience businesses are seeing with Meta Ads.
How it works
Go from zero to profitable ads this week
1
Pick what you want to fill
Choose the experiences in your Understory account that need more bookings and upload your best photos. We'll build your setup.
2
Built on what works
We create your ads based on proven patterns across thousands of real campaigns. No budget burned on figuring out what works.
3
Get better results automatically
We test, learn, and improve as your ads run. Performance keeps climbing without you touching a thing.
4
Stay in the driver's seat
Adjust budgets, pause campaigns, switch focus between experiences: all whenever you want. Full visibility, control, and zero surprises.
Why Meta Ads through Understory is different
Not another ad tool. A different approach entirely
Built for tastings, tours, workshops, and classes. Based on what actually works for experience businesses, not generic marketing advice.
Skip the guesswork. Your ads are built on proven patterns from thousands of campaigns, so instead of months of trial and error, you start from what works and improve from there.
Guests book with you, not a marketplace. Meta Ads drive people straight to your booking page. You keep the guest, the data, and the revenue.
As hands-on or hands-off as you want. Use our recommendations or let it run automatically. Update budgets or pause anytime.
Who is Meta Ads for
Meta Ads is for you if…
You run recurring experiences with availability to fill
You want more direct bookings but don't have time or skills to run ads
You want a low-effort way to start, with room to scale when it works
You're tired of guessing whether your marketing is doing anything
You have no upcoming sessions that need more bookings
You already have a sophisticated in‑house marketing team or agency
You're looking for a done-for-you consulting service
Pricing
One price. Everything included
€349
/ month
+ your chosen ad budget (spent directly on Meta -minimum ad spend €650)
You pay your ad budget directly to Meta, from your own account. You decide how much to spend based on your goals and availability.
Results in your first month
Get started in just a few days and see the impact right away.
Cancel anytime
Understory
DIY
Agency
Under €400/month
Live in days
No long-term contract
Built for experience businesses
Start with what works from day one
Automatic optimisation
You stay in control
Clear, simple reporting
No marketing skills needed
Results in your first month
Your next guests are out there. Help them find you.
Meta Ads gets your experiences in front of the right people, with ads that work from day one.
€349/month
Results in your first month
Cancel anytime
FAQs
Here to help
What exactly can Meta Ads do?
Meta Ads is the online marketing add-on built into Understory.
It runs social ads for your experience business automatically. Connect your Meta account, choose which experiences you want to promote, and we'll build your setup using patterns proven across thousands of real campaigns.
It tests, learns, and improves as your ads run, so performance keeps climbing without you having to touch a thing.
What does it cost?
Meta Ads costs €349/month + your ad budget. There's a 2-month minimum commitment. No marketing experience is needed to get started.
Which web systems work with Meta Ads?
Meta Ads connects directly to your existing Understory account, no third-party integrations or technical setup required. If you're already on Understory, you're ready to go.
Can Meta Ads help me get more bookings?
Yes, that's exactly what it's built for. Businesses using Meta Ads see an average of +63% increase in bookings and a +66% average increase in revenue, with a return of €4 for every €1 spent on ads.
How does Understory's approach to Meta Ads differ from agencies or you?
Most agencies need to figure out what works on their own, burning budget in the process. We skip that entirely. We start from patterns proven across thousands of real experience campaigns and keep optimizing automatically over time. You get full visibility and control (adjust budgets, pause campaigns, switch focus between experiences anytime).
How quickly can I get started with Meta Ads?
In days. You pick what you want to advertise from your Understory account, connect your Meta account, and we'll build your setup. There's no marketing experience needed, the system takes it from there.
Can I access my Meta Ads via my phone?
All of your ads live inside your Understory account, which is accessible on any device through your browser. Full visibility and control over your campaigns is available wherever you manage your Understory account.
What if Meta Ads isn't the right match for me?
Meta Ads work best if you have recurring experiences with availability to fill and want more direct bookings without the time or skills to run social ads yourself.
If you have no upcoming sessions that need bookings, or you're looking for ongoing 1:1 marketing guidance, it may not be the right fit right now.
Is it possible to use Meta Ads without using Understory's booking system?
No. Meta Ads is directly connected to your Understory account, so you can handle bookings and attract more guests in one system. It keeps things simple and saves you from juggling multiple tools.